Marketing Manager - B2B Lifecycle Marketing (Strategy-Focused)

Lifecycle Marketing Manager - B2B Lifecycle Marketing (Strategy-Focused)
Location: San Francisco, CA (Hybrid, 2-3 days onsite per week)
Experience Level: Independent Marketer (5+ years)
Category: Marketing Manager - B2B / Lifecycle
About the Role
We are seeking a strategic Marketing Manager, B2B Lifecycle Marketing to lead end-to-end lifecycle campaign strategy across multiple global verticals. This role is focused entirely on strategy-campaign architecture, audience targeting, channel planning, and performance insights-not hands-on CRM execution. The ideal candidate has a strong background in B2B lifecycle marketing, excels at collaborating across complex stakeholder networks, and has experience supporting multi-regional campaign efforts.
Key Responsibilities
Lead full lifecycle campaign strategy from concept through launch, including messaging development, audience targeting, and channel mix planning.
Serve as the central campaign owner, driving alignment across product, planning, leadership stakeholders, deployment teams, and analytics partners.
Own lifecycle marketing strategy across email, in-app, and push channels (strategic ownership only; CRM execution handled by dedicated teams).
Develop integrated content and communication strategies tailored to B2B customer journeys.
Provide strategic recommendations on testing frameworks, incrementality measurement, and performance optimization.
Support global campaign rollouts across regions such as North America, EMEA, LATAM, and APAC.
Partner with regional teams on localization strategy and market-specific adaptations.
Manage cross-functional intake, prioritization, and deployment workflows.
Collaborate with data science, analytics, and performance marketing to translate insights into strategic recommendations.
Required Qualifications
5+ years of experience in B2B marketing, lifecycle marketing, or integrated marketing roles.
Experience owning end-to-end lifecycle marketing strategy, not execution.
Strong experince in audience targeting, segmentation, channel strategy, and content planning.
Comfort with testing methodologies, incrementality, and performance measurement.
Ability to work independently in a fast-paced, matrixed, cross-functional environment.
Proven experience managing stakeholder relationships and influencing decision-making.
Nice-to-Have Qualifications
Experience supporting multi-regional or global campaigns.
Experience partnering with regional teams on localization strategy.
Familiarity with B2B platforms or transactional product environments.
Experience in industries such as Airlines, Automotive, Hospitality, or Logistics.
Role Clarification
This is not a hands-on CRM or marketing operations role. Candidates whose experience is focused primarily on building or technically deploying CRM campaigns without strategic ownership will not be a fit. This role centers on strategic planning and cross-functional leadership, with execution supported by dedicated teams.
Job Type & Location
This is a Contract position based out of San Francisco, CA.
Pay and Benefits
The pay range for this position is $65.00 - $75.00/hr.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:
Medical, dental & vision
Critical Illness, Accident, and Hospital
401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available
Life Insurance (Voluntary Life & AD&D for the employee and dependents)
Short and long-term disability
Health Spending Account (HSA)
Transportation benefits
Employee Assistance Program
Time Off/Leave (PTO, Vacation or Sick Leave)
Workplace Type
This is a hybrid position in San Francisco,CA.
Application Deadline
This position is anticipated to close on Apr 3, 2026.
>About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

About TEKsystems and TEKsystems Global Services

We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.