Senior Adobe Target & Analytics Developer

Senior Adobe Target & Analytics Developer - Contract - Atlanta, GA - $70.00 - $80.00/hr.

The final salary or hourly wage, as applicable, paid to each candidate/applicant for this position is ultimately dependent on a variety of factors, including, but not limited to, the candidate's/applicant's qualifications, skills, and level of experience as well as the geographical location of the position.

Applicants must be legally authorized to work in the United States. Sponsorship not available.

Our client is seeking a Senior Adobe Target & Analytics Developer in Atlanta, GA.

Responsibilities

Diagnose and troubleshoot technical issues related to delivering custom site
experiences.
Transmit and partner with development and business teams regarding the
execution against the desired testing strategy.
Drive technical effort working with IT partners, site management and creative to
ensure timely execution of testing and/or personalization cadence.
Stay up to date with industry trends and best practices.
Adobe Target & Analytics: Implement and configure Adobe Target for website. Set
up and manage Target activities, including A/B tests, multivariate tests, and
personalized experiences. Plan, execute, and analyze A/B tests to optimize user
engagement, conversion rates, and other key performance indicators.
Design and implement CJA or Adobe Analytics solutions to accurately track
user interactions and behaviors across digital platforms.

Troubleshoot and resolve data collection issues, working closely with
developers to implement fixes and enhancements.

Interpret test results and provide insights for data-driven decision-making

Personalization Strategy: Collaborate with marketing and UX teams to
develop and implement personalized content and user experiences.

Recommendations: Provide recommendations for personalized offers and
experiences based on data analysis and user behavior.

Utilize Adobe Target's audience segmentation features for targeted
messaging.

Continuously iterate on strategies to improve targeting accuracy and
effectiveness.

Implement and troubleshoot custom JavaScript solutions within Adobe
Target for specific business requirements

Ensure seamless data flow and consistency across the marketing
ecosystem.
Work closely with data analysts to integrate Adobe Target data into overall
analytics reporting.

Utilize insights from analytics data to refine and optimize targeting
strategies.

Conduct thorough testing of Adobe Target activities to ensure proper
functionality and accurate data collection.

Monitor and troubleshoot any issues related to Target & Analytics
implementations.

Debug, troubleshoot, and fix the configuration and integration issues.

Diagnose and troubleshoot technical issues related to delivering custom site
experiences.
Ensure data accuracy and integrity. Troubleshoot and resolve data collection
issues.

Monitor and analyze web traffic and user behavior.

Optimize data collection processes and methodologies.

Conduct regular audits of analytics implementations.

Provide insights and recommendations based on data analysis. Create
custom reports, dashboards, and visualizations to provide actionable
insights to stakeholders.
Work with data analysts and data scientists to analyze data and provide
insights that drive business decisions.

Skills & Requirements

Strong-to-advanced proficiency in JavaScript, CSS, HTML, and website debug skills.
Possess an innovative, problem-solving, and solutions-oriented mindset.
Must be self-motivated, responsive, professional, and dedicated to customer
success.
Architect, configure, administer, and operate Adobe Target to build multi-channel
campaigns.
Assess and audit the current state of platform configuration and accelerate
remediation plans.
Monitor the effectiveness of a/b tests, digital campaigns and iterate to yield higher
ROI (return on investment). Accelerate implementation and achieve ROI on the
Adobe Target investment.
Analyze data to understand digital client journeys and customer profiles to make
recommendations that will drive higher usage and relevance of our digital channels
to customers.
Expand and enhance Digital Analytics with a disciplined Test & Learn approach and
provide personalized experiences based on audience.
Collaborate with product management, marketing, analytics team, and fellow
technologists to design, develop and deliver frictionless multi-channel experiences
and end to end performance measurement.
5+ years or experience as an Adobe Target/Tag Manager/Adobe Analytics/CJA
Implementation Engineer or similar role. In-depth knowledge of A/B Test and Learn,
Adobe Analytics, Google Analytics including configuration, reporting, and
troubleshooting.
Data layer expertise and experience. Must have designed data layer and foundation
for setting up Adobe Analytics for large sites.
Knowledge of Adobe Variables, Events, Classifications and Processing Rules.
Utilizing debugging tools relevant to Adobe Analytics, such as Adobe Debugger,
browser developer tools.
Creating Web Analytics Dashboards.
Co-designing A/B experiments, owning test readouts and analyses.
Knowledge of digital marketing strategies and best practices.
Ability to work independently and as part of a team. And ability to handle multiple
projects and priorities.

Benefits/Other Compensation

This position is a contract/temporary role where Hays offers you the opportunity to enroll in full medical benefits, dental benefits, vision benefits, 401K and Life Insurance ($20,000 benefit).

Why Hays?

You will be working with a professional recruiter who has intimate knowledge of the industry and market trends. Your Hays recruiter will lead you through a thorough screening process in order to understand your skills, experience, needs, and drivers. You will also get support on resume writing, interview tips, and career planning, so when there's a position you really want, you're fully prepared to get it.

Nervous about an upcoming interview? Unsure how to write a new resume?

Visit the Hays Career Advice section to learn top tips to help you stand out from the crowd when job hunting.

Hays is committed to building a thriving culture of diversity that embraces people with different backgrounds, perspectives, and experiences. We believe that the more inclusive we are, the better we serve our candidates, clients, and employees. We are an equal employment opportunity employer, and we comply with all applicable laws prohibiting discrimination based on race, color, creed, sex (including pregnancy, sexual orientation, or gender identity), age, national origin or ancestry, physical or mental disability, veteran status, marital status, genetic information, HIV-positive status, as well as any other characteristic protected by federal, state, or local law. One of Hays' guiding principles is 'do the right thing'.
We also believe that actions speak louder than words.
In that regard, we train our staff on ensuring inclusivity throughout the entire recruitment process and counsel our clients on these principles. If you have any questions about Hays or any of our processes, please contact us.

In accordance with applicable federal, state, and local law protecting qualified individuals with known disabilities, Hays will attempt to reasonably accommodate those individuals unless doing so would create an undue hardship on the company. Any qualified applicant or consultant with a disability who requires an accommodation in order to perform the essential functions of the job should call or text .

Drug testing may be required; please contact a recruiter for more information.

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