Program Manager Marketing Cloud with a strong Healthcare Microsoft Dymanics 365

Program Manager - Marketing Cloud with a strong Healthcare Microsoft Dymanics 365

Location: Location - Long Beach, CA

Onsite Requirement - Yes

Number of days onsite - 3 days

Rate:$65-70/HR

Must Have Skills - Marketing Cloud

Skill 1 - Yrs of Exp - MS Dynamics

Skill 2 - Yrs of Exp - Eloqua

Skill 3 - Yrs of Exp - Healthcare Domain

Health Care domain background to lead large, multi-track digital marketing and customer engagement programs leveraging Microsoft Dynamics 365 Marketing (Marketing Cloud). The role supports healthcare payer and provider organizations by enabling compliant, data-driven, and personalized member, provider, and broker communications.

The ideal candidate will have hands-on experience managing Microsoft Dynamics 365 Marketing platforms, leading transformation programs in payer or provider environments, and coordinating cross-functional teams across marketing, compliance, business, technology, and vendor ecosystems.



Key Responsibilities

Own and manage end-to-end Marketing Cloud programs on Microsoft Dynamics 365 Marketing, spanning multiple workstreams, releases, and geographies.

Define program scope, objectives, success metrics, and delivery roadmaps aligned with marketing and engagement outcomes.

Drive integrated planning across campaign orchestration, journey design, segmentation, personalization, integrations, analytics, and user adoption.

Ensure delivery commitments across schedule, budget, quality, and scope.

Serve as the primary point of contact for marketing leadership, business stakeholders, IT, compliance, privacy, and external vendors.

Establish and run program governance, including steering committees, executive reviews, RAID management, and program status reporting.

Translate business needs from Marketing, Sales, Broker, Provider, and Member Engagement teams into actionable program deliverables.

Proactively manage risks, dependencies, regulatory constraints, and escalations with clearly defined mitigation strategies.

Ensure Marketing Cloud solutions align with healthcare regulatory requirements, including HIPAA, PHI handling, consent management, CAN-SPAM, TCPA, and data privacy standards.

Collaborate with compliance, security, privacy, and legal teams to embed controls into Dynamics 365 Marketing journeys, campaigns, and data models.

Support audit readiness and maintain documentation for healthcare-specific marketing and communication controls.

Oversee integrations between Dynamics 365 Marketing and upstream/downstream systems such as CRM, enrollment, claims, member platforms, CDPs, and analytics systems.

Guide teams on best practices for Dynamics 365 Marketing architecture, release management, and environment strategy.

Partner with architects, product owners, and marketing SMEs to ensure scalable, secure, and future-ready digital engagement solutions.

Manage program budgets, forecasts, and resource plans, including onshore/offshore delivery models.

Track benefits realization, ROI, and value delivery tied to member engagement, campaign effectiveness, and operational efficiency.

Support SOW execution, change requests, and commercial governance as required.



Required Qualifications

8+ years of overall experience in Program Management or Large-Scale Project Management.

5+ years of hands-on experience managing Microsoft Dynamics 365 Marketing programs.

Strong experience in the Healthcare domain (Payer, Provider, or Health Services), with a clear understanding of regulated healthcare communications.

Proven track record managing multi-vendor, cross-functional marketing technology programs.

Strong expertise in Agile, Hybrid, and Waterfall delivery models.

Excellent communication, stakeholder management, and executive presentation skills.