Marketing Specialist

Description

We are looking for a Marketing Specialist to support a well-established nonprofit trade association in Grand Rapids, Michigan. This Long-term Contract opportunity is ideal for someone with strong attention to detail who enjoys owning a broad range of communications activities in a close-knit office environment. The role combines digital content management, creative production, member-focused communications, and event promotion, offering the chance to contribute directly to the organization's visibility and engagement efforts.

Responsibilities:
Oversee routine website updates, ensuring member resources, program details, and organizational information remain current, accurate, and aligned with brand expectations.
Produce marketing collateral for email campaigns, web pages, newsletters, and social platforms using established design frameworks and refreshed visual elements.
Create graphics and layout assets with tools such as Canva and Adobe Creative Cloud applications, including InDesign and Illustrator.
Plan, write, and distribute recurring member communications, including monthly newsletters and outreach materials, with a clear and consistent brand voice.
Support initiatives that strengthen member engagement by developing content and coordinating communications across multiple channels.
Assist with the promotion and execution of webinars and educational programming, including communication planning before and after each event.
Provide marketing support for several in-person events each year, helping with promotional materials, attendee communications, and related coordination.
Use AI-enabled resources where appropriate to improve content development workflows and marketing efficiency.
Manage multiple active projects independently while collaborating closely with staff in a small-team setting.

Requirements

At least 3 years of experience in marketing, communications, digital marketing, or a closely related field.
Demonstrated experience maintaining and updating website content in a detail-oriented setting.
Strong design capabilities with Canva and Adobe Creative Cloud, particularly Adobe InDesign.
Excellent writing and editing skills with the ability to develop clear, audience-focused content.
Experience supporting email campaigns, digital marketing efforts, and broader marketing activities.
Ability to organize competing priorities and deliver high-quality work with minimal supervision.
Comfort working in a small organization that values adaptability, initiative, and teamwork.

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