B2B Education GTM Manager

Software Guidance & Assistance, Inc., (SGA), is searching for a B2B Education GTM Manager for a contract assignment with one of our premier SaaS clients in San Jose, CA. This is a hybrid role with 2-3 days per week in office.

The Sr. GTM Manager for B2B Education is a critical member of the GTM team. This global role is at the center of success of the team delivering growth for Adobe Acrobat Studio, Adobe Creative Cloud, Adobe Express and more through the B2B Education business.

You will demonstrate a deep knowledge of B2B and specifically channel GTM practices. In this role, your ability to collaborate across internal teams to lead complex, cross-functional initiatives will serve well. Successful candidates will be instrumental in helping craft the go-to-market strategy and plans, channel incentives, enablement, and pricing to drive expansion of this route to market and ensuring streamlined execution and operations against the strategy.

You will own the tracking, metrics and reporting for the business segment and performance management, proactively engaging the wider team to resolve challenges as well as to accelerate and build on success.

Responsibilities:

• Drive field execution of go-to-market strategies by aligning cross-functional teams, enabling partners, and ensuring consistent engagement with target customer segments to accelerate growth
• Identify opportunities for new growth and own the end-to-end roll out of key initiatives to support business growth
• Understand the full picture and act as a GTM overlay to support other team members in managing the progress of programs
• Partner cross functionally to establish frameworks that deliver pipeline growth across offerings
• Collaborate with Channel/Reseller Marketing, Sales, Finance, Operations and Product teams to develop and execute plans that deliver quarterly and annual sales goals
• Collaborate closely with Field/Partner Marketing to develop and deliver high-impact content for channel partners, including enablement materials, messaging frameworks, and call scripts tailored to partner needs and customer engagement strategies.
• Design and manage channel incentives and pricing models to support business objectives and drive partner performance.
• Engage with country and regional leaders around the world to localize GTM strategy and implementation for regional success

Required Skills:

• BS/BA with 8+ years in marketing, software, high tech, or management consulting
• Channel/reseller experience a plus
• Proven leadership of cross-functional B2B teams driving impactful business initiatives
• Skilled in problem-solving, strategic decision-making, data-backed advocacy and strong communication skills
• Global cultural awareness and collaboration with in-region teams
• Ability to automate routine tasks with AI, High AI literacy
• Knowledge of B2B GTM - Reseller and Direct
• Strong analytical and organizational skills

SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at .

SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company to request an accommodation or assistance regarding our policy.
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