Salesforce Marketing Cloud Specialist

Marketing Automation Specialist (Salesforce Marketing Cloud)

Key Skills (Must-Have)

• SFMC Campaign & Journey Development (3-5 yrs)
  • Journey Builder, Email Studio, Mobile Studio, Automation Studio
  • Multi-channel orchestration (email/SMS), QA/testing, scheduling, throttling
  • AMPscript + dynamic content personalization
• Data Extensions & SQL Segmentation
  • Building/managing Data Extensions
  • Audience segmentation with SQL (filters, suppressions, reporting queries)
  • Automation workflows for data refresh + segmentation
• Personalization, Deliverability & Performance Optimization
  • AMPscript personalization
  • Deliverability best practices (list hygiene, sender reputation, engagement targeting)
  • Performance optimization & A/B testing

Preferred Skills

• SFMC certifications
• Experience integrating SFMC with CRM
• HTML/CSS for email troubleshooting
• API familiarity a plus

Role Overview

Responsible for building, executing, and optimizing multi-channel campaigns in Salesforce Marketing Cloud. Serves as the link between marketing strategy and technical implementation, ensuring accurate, personalized, and high-performing customer communications.

Core Responsibilities

Campaign & Journey Execution

• Build and deploy email/SMS journeys and automations
• Create personalized/dynamic content (AMPscript, Content Builder)
• Manage segmentation, scheduling, throttling, QA, and launch processes

Platform Administration

• User/role management, business units, sender profiles
• Maintain data extensions, contact model, configuration
• Ensure system performance, troubleshooting, release management

Data & Analytics

• Build segments via filters + SQL
• Maintain automated data imports and workflows
• Create reporting dashboards/KPIs; use insights to optimize campaigns

Stakeholder Collaboration

• Gather requirements, define audiences, align to goals
• Advise on best practices and technical feasibility

Governance & Compliance

• Ensure compliance with CAN-SPAM, TCPA, GDPR/CCPA
• Maintain preference centers, naming conventions, QA processes
• Document workflows and support training for marketing users

Continuous Improvement

• Stay current on SFMC releases and MarTech trends
• Pilot advanced personalization, new features, or channels

Job Type & Location
This is a Contract to Hire position based out of Rochester, NY.
Pay and Benefits
The pay range for this position is $35.00 - $50.00/hr.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: Medical, dental & vision Critical Illness, Accident, and Hospital 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available Life Insurance (Voluntary Life & AD&D for the employee and dependents) Short and long-term disability Health Spending Account (HSA) Transportation benefits Employee Assistance Program Time Off/Leave (PTO, Vacation or Sick Leave)
Workplace Type
This is a hybrid position in Rochester,NY.
Application Deadline
This position is anticipated to close on Feb 18, 2026.
>About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

About TEKsystems and TEKsystems Global Services

We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.