The Advertising & Partnerships Insights & Measurement team is seeking a Manager, Campaign Insights to join a strategically oriented group that partners with agencies and clients to measure the effectiveness of advertiser campaigns and sponsorships across content, platforms, and properties.
This team delivers insights across the full purchase funnel - from perceptual KPIs like brand awareness and consideration to behavioral KPIs such as site traffic and sales impact. The team answers critical questions like: How did advertising deliver on client KPIs? Which content, property, or platform drove the most impact? What best practices can be leveraged to maximize future campaign performance?
This is a highly visible, cross-functional role working alongside internal stakeholders, clients, and agencies. The Manager will support measurement across linear, digital, and social channels, as well as key tentpole events including, Thanksgiving Day Parade, NFL Sunday Night Football, NBA, and FIFA World Cup. Candidates should have a genuine passion for entertainment and the media business.
Key Responsibilities - Pull and analyze data from research tools, dashboards, and vendor data files to gather insights on campaign performance
- Build visually compelling presentations that communicate campaign results, insights, and recommendations to clients and internal stakeholders
- Engage with internal teams and outside vendors to ensure all campaign elements are measured, project milestones are met, and results are delivered on time
- Support the supervisor and broader Impact team on key Sales priorities and strategic initiatives
- Manage, train, and motivate onboarding analysts
- Collaborate across the Insights & Measurement team to complete measurement projects and respond to questions from internal and external stakeholders
Required Qualifications - Four-year degree (B.A. or B.S.) from an accredited college or university, preferably in Marketing, Communications, Psychology, Media, Math, Statistics, Marketing Analytics, or a related field
- Minimum of 3 years of experience in media research at a broadcast or cable network, digital entertainment company, advertising agency, media research provider, or data analytics firm
- Experience with syndicated and/or custom brand impact and attribution partners (e.g., Kantar, Dynata, EDO, Marketcast, LiveRamp/Data Plus Math, iSpot, Circana)
- General understanding of the digital ad tech ecosystem, with emphasis on data management and tagging
- Experience with qualitative and quantitative research methods, including survey writing, managing survey fielding, and analyzing banners and crosstabs
- Advanced proficiency in Microsoft Word and PowerPoint; expert-level Excel skills required (formatting, charts/graphs, pivot tables, formulas); data processing skills a plus
- Proven ability to analyze, interpret, and visualize data in a clear and compelling way
Desired Characteristics - Experience at a broadcast or cable network, advertising agency, movie studio, or primary research vendor/provider
- Strategic thinker with deep interest in media, analytics, and/or marketing
- Story-driven problem solver who can interpret and visualize data with the client's business needs in mind
- Highly organized and detail-oriented with the ability to handle multiple projects, set priorities, and meet tight deadlines
- Strong oral and written communication skills
- Comfortable working both independently and collaboratively as part of a team
- Naturally curious, resourceful, and self-motivated
- Open-minded and able to incorporate feedback and learnings into future projects
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