Marketing Manager

Description

We are looking for a Marketing Manager to lead strategic marketing initiatives, a small team of creative marketers, and digital projects that strengthen brand visibility and support business growth in Auburn Hills, Michigan. This role is suited for a hands-on leader who can coach, mentor, and guide high-performing teams, develop compelling content, and drive data-informed campaigns across digital channels. The ideal candidate brings strong experience in B2B marketing, graphic design, and cross-functional collaboration within a fast-paced environment. Requirements for this role includes having experience marketing in trades industries (plumbing, HVAC, construction, etc).

Responsibilities:

Lead the planning and execution of marketing programs designed to increase brand recognition and generate business opportunities.

Manage and mentor team members while fostering a collaborative, accountable, and high-performance work environment.

Create and oversee digital campaigns across social media and other online platforms to expand audience reach and engagement.

Develop marketing content and visual assets using Adobe Creative Cloud tools, ensuring brand consistency and high-quality execution.

Use business intelligence insights and campaign performance data to guide decisions, refine strategies, and improve results.

Partner with internal stakeholders to align marketing activities with broader business objectives and sales priorities.

Write, review, and edit marketing copy for presentations, campaigns, and promotional materials with a strong focus on clarity and impact.

Coordinate onsite marketing operations and maintain organized project workflows to support timely delivery of initiatives.

Requirements

5+ years of experience in B2B marketing specific to a construction-related or trades environments (plumbing, HVAC, etc).

Prior experience leading or supervising teams in a fast-paced, results-driven organization.

Advanced proficiency with Adobe Creative Cloud, including Photoshop, InDesign, Illustrator, Premiere, etc.

Working knowledge of BI or analytics tools used to support reporting and decision-making.

Strong understanding of social media platforms, digital advertising methods, and content distribution tools.

Advanced skills in Microsoft Office, including Excel, Word, PowerPoint, and Outlook.

Excellent written, verbal, and editing abilities, with strong attention to detail and organizational skills.

Ability to work independently, take initiative, and contribute effectively in an onsite team environment.

Ability to work onsite 5 days per week in office in Auburn Hills.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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