Manager, Paid Media & Analytics

Description

Key Responsibilities Paid Media Strategy & Execution Develop and own the multi channel paid media strategy across channels such as search, social, programmatic, video, display, retargeting, and emerging platforms. Plan, launch, and manage paid campaigns end to end, including audience development, creative briefing, budget allocation, pacing, QA, and performance tracking. Continuously optimize campaigns based on performance insights to improve efficiency, quality of leads, and ROI. Manage agency partners and/or internal resources to ensure flawless execution and alignment with business objectives. Partner with creative, product, and brand teams to test new messaging, formats, and approaches that improve conversion and engagement. Cross-Functional Collaboration Work closely with marketing, creative, analytics, and product teams to align goals, share insights, and drive integrated campaign performance. Serve as the internal subject-matter expert for paid media and marketing analytics. Present recommendations, testing results, and insights to leaders and stakeholders with clarity and confidence. Budgeting & Forecasting Manage paid media budgets, forecasting, pacing, and scenario modeling. Ensure investments align with pipeline, revenue, and brand goals. Track spend efficiency and proactively adjust strategies to maximize ROI. Data, Analytics & Marketing Technology Own marketing performance measurement across all paid media and broader marketing campaigns. Deliver clear, actionable reporting and dashboards that communicate campaign results, trends, and business impact. Build measurement frameworks, KPIs, attribution models, and testing structures that ensure marketing investments are accountable and optimized. Conduct deep dive analyses to uncover growth opportunities, audience insights, channel performance drivers, and optimization recommendations. Partner with analytics and data teams to ensure data accuracy, proper tagging, and consistent measurement methodologies.

Skills

Digital marketing, Media, Data analysis, Marketing analysis, Analytic, Seo, Advertising, Social media marketing, Google analytics

Top Skills Details

Digital marketing,Media,Data analysis,Marketing analysis,Analytic,Seo,Advertising,Social media marketing,Google analytics

Additional Skills & Qualifications

Qualifications 5+ years of hands-on experience leading paid media strategy and execution across search, social, display, programmatic, and/or video channels. Deep channel expertise with a proven track record of building, optimizing, and scaling high-performance campaigns that drive measurable business outcomes. Advanced hands-on proficiency in paid media platforms, including Google Ads, Meta Ads Manager, DV360, Zeta Global and/or other equivalent tools. Demonstrated success managing budgets, pacing, forecasting, and performance reporting with accuracy and strategic rigor across multiple channels. Strong ability to interpret complex data sets, create dashboards and translate metrics into actionable strategies Strong communication and collaboration skills, with the ability to partner effectively in cross functional environments. Proactive, adaptable, and effective in a fast-paced, evolving environment. Fluency in digital analytics and measurement platforms, such as Google Analytics, Adobe Analytics, Tableau, Looker Studio, or similar tools. Advanced skills in Excel, PowerPoint, and familiarity with tools such as Google/Adobe Analytics, Tableau, Airtable, or similar platforms.

Experience Level

Expert Level
Job Type & Location
This is a Permanent position based out of Orlando, FL.
Pay and Benefits
The pay range for this position is $100000.00 - $110000.00/yr.
HGV offers an excellent benefit package to full-time Team Members that include Day One medical, dental and vision insurance, 401K plan, Paid Time Off (PTO) program and extraordinary travel benefits!
Workplace Type
This is a hybrid position in Orlando,FL.
Application Deadline
This position is anticipated to close on Feb 27, 2026.
>About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

About TEKsystems and TEKsystems Global Services

We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.