Title: Marketing Analyst IV(12-Month Contract)Hybrid Culver City, CA
Pay Range: $60/Hr to $65/Hr, depending on experience
Details:Marketing Planning Analyst, Services Imagine what you could do here. At Client, great marketing begins with deep customer understanding, rigorous thinking, and thoughtful investment decisions. We are looking for a Marketing Strategist to shape how marketing investments accelerate growth across our consumer services, including iCloud, Creator Studio, News, Books, Fitness and more. This role combines strategic planning, financial rigor, and cross-functional leadership to ensure every marketing dollar is deployed where it creates the greatest customer and business impact. As part of the Marketing Strategy & Insights team, you will partner across Marketing, Finance, Marcom, Analytics, and Executive Leadership to develop investment frameworks, optimize portfolio performance, and influence decisions that shape long-term marketing strategy. Description:As a Marketing Planning Analyst, you will serve as a strategic partner responsible for the planning, governance, and optimization of marketing investments. You will develop data-driven recommendations that inform annual and quarterly planning, manage marketing budgets across multiple initiatives, and improve the operational processes that support investment decisions. You will build scalable planning frameworks, evaluate marketing performance through incremental and financial lenses, and provide executive-ready insights that influence senior leadership decisions. Success in this role requires balancing analytical depth with strategic judgment while collaborating across Marketing, Finance, Product Marketing, Analytics, and Business teams. Key Responsibilities:- Lead end-to-end marketing budget planning, forecasting, and ongoing investment management across multiple marketing initiatives.
- Develop investment strategies that maximize business impact while balancing growth, efficiency, and long-term customer value.
- Build financial models, business cases, and scenario analyses to evaluate marketing investment opportunities.
- Conduct audience research and sizing to help inform campaign targeting and investment.
- Design scalable frameworks for prioritizing investments across channels, audiences, and business priorities.
- Analyze marketing performance, incrementality, customer acquisition, and return on investment to inform future planning decisions.
- Drive annual planning, quarterly business reviews, and cross-functional operating rhythms.
- Identify opportunities to improve planning tools, reporting automation, and operational workflows through data and technology.
Minimum Qualifications:- Bachelor''s degree or equivalent experience in Business, Economics, Finance, Marketing, Analytics, or a related field.
- 7+ years of experience in marketing strategy, marketing operations, business strategy, finance, consulting, or analytics.
- Experience managing complex budgets, forecasting, and investment planning.
- Strong analytical and financial modeling skills with advanced Excel or equivalent analytical tools.
- Experience synthesizing large datasets into executive-level insights and recommendations.
- Excellent communication and cross-functional collaboration skills.
Preferred Qualifications- Experience developing marketing investment strategies across digital and offline channels.
- Strong understanding of marketing measurement methodologies, including incrementality, attribution, and customer lifetime value.
- Demonstrated ability to influence senior leaders through data-driven storytelling.
- Experience improving operational processes and building scalable planning frameworks.
- Comfortable navigating ambiguity while managing multiple priorities in a fast-paced environment.
- Passion for combining analytical rigor with strategic thinking to solve complex business challenges.
Russell Tobin offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.
Equal Employment OpportunityRussell Tobin is an equal opportunity employer. We do not discriminate on the basis of the race, religious creed, color, national origin, ancestry, physical disability, mental disability, reproductive health decision making, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.
Fair Chance EmploymentRussell Tobin is a Fair Chance employer. We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances, including, the California Fair Chance Act and all applicable local Fair Chance ordinances.
AccommodationsWe are committed to providing reasonable accommodations to applicants and employees with disabilities. If you require a reasonable accommodation to participate in the application or interview process, or to perform the essential functions of this role, please contact us.
Only applicable for San Francisco Candidates: Under the San Francisco Lactation in the Workplace Ordinance, we will provide written notice of lactation accommodation rights, and this notice will automatically be given upon hiring, any inquiry of parental leave or lactation accommodation.
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