SFMC Marketing Automation Specialist

Duties and Responsibilities:

List the core tasks and responsibilities associated with the role.

• Execute on-time, error-free email and SMS campaigns across Email Studio, Mobile Studio, Journey Builder and Automation Studio

• Configure complex Data Cloud audiences and data extensions connected to our health database for Patient, Consumer, OnDemand, Ovia and future acquisition brands

• health, feature adoption and recommend process improvements to maximize performance

• Serve as a subject matter expert, consulting with marketing, creative, analytics, IT, legal/compliance and 3rd-party agencies to align technical execution with business goals

• Oversee QA and testing across campaigns, data, integrations, and new features to ensure accuracy, compliance, and flawless end-to-end execution, as well as other quality checks as required.

• Develop strategic playbooks covering A/B testing frameworks, dynamic content with AMPScript, AI-driven personalization (Einstein and other tools), advanced reporting, and more

• Monitor campaign KPIs engagement rates, deliverability

• Support the onboarding and integration of newly acquired consumer brands into the Marketing Cloud environment

• Upskill internal stakeholders through workshops, documentation and best-practice training sessions

• Ensure compliance with HIPAA, CAN-SPAM, GDPR, and accessibility standards across all campaigns and data processes.

Evaluate and pilot emerging AI/ML capabilities within Salesforce and other platforms to enhance personalization, targeting, and efficiency.

Minimum Education and Experience Required:

State the minimum level of education and professional experience required to be qualified for the role.

• At least 5 years of hands-on experience with Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder)

• Bachelor s degree in Marketing, Business Administration, Communications, Computer Science, Information Systems or a closely related field

Preferred Qualifications:

List any preferred qualifications that could benefit the role but are not essential.

• Required: Salesforce Marketing Cloud Email Specialist

• Nice-to-Have: Salesforce Certified AI Associate, Marketing Cloud Consultant, Marketing Cloud Developer, and Data Cloud certification

• Deep understanding of email marketing strategies, automation best practices, deliverability standards and advanced reporting techniques

• Prior background in healthcare marketing or regulated-industry data integrations

• History of supporting marketing teams through acquisition integrations

• Experience managing cross-channel marketing campaigns (email, SMS, social audiences, push notifications).

Familiarity with API integrations and data workflows to support form testing, staging environments, and external system connections.

Skills and Competencies:

Outline the skills and competencies required for the role. This can include soft skills and technical skills.

• Proficiency in AMPScript, SQL/SSJS and Mobile Studio for dynamic content and SMS campaigns

• Excellent communication, collaboration and project management skills

• Proven ability to translate business objectives into scalable automation solutions and actionable playbooks

• Exceptional attention to detail and commitment to QA for high-volume, regulated marketing programs.

• Proven ability to manage multiple concurrent projects in a fast-paced, agency-style environment.

Knowledge of email deliverability and inbox placement tools (e.g., Everest, ReturnPath, 250ok) a plus.