Salesforce Marketing Cloud / SFMC Marketing Automation Specialist

Job Title :SFMC Marketing Automation Specialist
Location :NY,IL,TX Duration : Fulltime

As a Marketing Automation Specialist, you will drive the end-to-end development of digital campaigns for Patient, Consumer, OnDemand, Ovia and future acquisitions in Salesforce Marketing Cloud and Data Cloud. You ll design and build sophisticated journeys, Data Cloud audiences, data extensions, Automation Studio workflows, and support the platform roadmap including, implementing AMPScript personalization, AI-driven features, leading A/B testing frameworks, and other strategic initiatives. You ll serve as a trusted subject matter expert, partnering with cross-functional teams to shape campaign strategy, promote feature adoption, integrate new brands and optimize engagement and deliverability health.
Description for Internal Candidates
Duties and Responsibilities:

List the core tasks and responsibilities associated with the role.
Execute on-time, error-free email and SMS campaigns across Email Studio, Mobile Studio, Journey Builder and Automation Studio
Configure complex Data Cloud audiences and data extensions connected to our health database for Patient, Consumer, OnDemand, Ovia and future acquisition brands
health, feature adoption and recommend process improvements to maximize performance
Serve as a subject matter expert, consulting with marketing, creative, analytics, IT, legal/compliance and 3rd-party agencies to align technical execution with business goals
Oversee QA and testing across campaigns, data, integrations, and new features to ensure accuracy, compliance, and flawless end-to-end execution, as well as other quality checks as required.
Develop strategic playbooks covering A/B testing frameworks, dynamic content with AMPScript, AI-driven personalization (Einstein and other tools), advanced reporting, and more
Monitor campaign KPIs engagement rates, deliverability
Support the onboarding and integration of newly acquired consumer brands into the Marketing Cloud environment
Upskill internal stakeholders through workshops, documentation and best-practice training sessions
Ensure compliance with HIPAA, CAN-SPAM, GDPR, and accessibility standards across all campaigns and data processes.
Evaluate and pilot emerging AI/ML capabilities within Salesforce and other platforms to enhance personalization, targeting, and efficiency.

Minimum Education and Experience Required:
State the minimum level of education and professional experience required to be qualified for the role.

At least 5 years of hands-on experience with Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder)
Bachelor s degree in Marketing, Business Administration, Communications, Computer Science, Information Systems or a closely related field

Preferred Qualifications:
List any preferred qualifications that could benefit the role but are not essential.

Required: Salesforce Marketing Cloud Email Specialist
Nice-to-Have: Salesforce Certified AI Associate, Marketing Cloud Consultant, Marketing Cloud Developer, and Data Cloud certification
Deep understanding of email marketing strategies, automation best practices, deliverability standards and advanced reporting techniques
Prior background in healthcare marketing or regulated-industry data integrations
History of supporting marketing teams through acquisition integrations
Experience managing cross-channel marketing campaigns (email, SMS, social audiences, push notifications).
Familiarity with API integrations and data workflows to support form testing, staging environments, and external system connections.

Skills and Competencies:
Outline the skills and competencies required for the role. This can include soft skills and technical skills.

Proficiency in AMPScript, SQL/SSJS and Mobile Studio for dynamic content and SMS campaigns
Excellent communication, collaboration and project management skills
Proven ability to translate business objectives into scalable automation solutions and actionable playbooks
Exceptional attention to detail and commitment to QA for high-volume, regulated marketing programs.
Proven ability to manage multiple concurrent projects in a fast-paced, agency-style environment.