Senior Product Manager

Zelante is seeking Senior Product Manager to one of our client to own the full product lifecycle for our performance marketing platform — connecting consumers at critical life moments (legal, financial, healthcare, senior living) with the right professionals at the right time.

This is a builder role with real ownership: you''ll define the roadmap, lead AI/ML-driven matching strategy, run experimentation at scale, and drive measurable revenue outcomes. You''ll have a dedicated engineering pod, a seat at the table for investment decisions, and the strategic latitude of a startup founder — backed by an established brand and rich proprietary data infrastructure.


Product Strategy & Vision

• Define and own the product roadmap for our online and offline performance marketing portfolio - balancing innovation with execution.
• Craft a compelling 1-3 year product vision aligned to market trends, competitive dynamics, and LeadingResponse''s growth ambitions.
• Evaluate build, buy, or partner options with analytical rigor; recommend and champion the path that maximizes speed-to-value.
• Identify and validate new product opportunities through customer discovery, data analysis, and competitive intelligence.
  
  
  

Discovery & Customer Obsession

• Lead deep customer discovery to develop rich personas, surface pain points, and map the decision journey for both consumers and professional-services clients.
• Translate qualitative and quantitative insights into sharp problem statements and product hypotheses.
• Champion a culture of continuous feedback - closing the loop between product, marketing, and sales to ensure the market''s voice shapes every decision.
• Establish a rigorous A/B testing and experimentation framework to de-risk decisions and accelerate learning.
  
  
  

Execution & Delivery

• Write crisp, high-quality PRDs and user stories that engineering, design, and data teams can execute with confidence and speed.
• Drive prioritization and trade-off decisions - ruthlessly managing scope, sequencing features for maximum impact, and protecting delivery velocity.
• Orchestrate cross-functional squads across engineering, data science, marketing, and sales; align stakeholders from ICs to ExCo on a shared product direction.
• Launch products end-to-end: positioning, pricing, go-to-market, sales enablement, and post-launch iteration.
  
  
  

Analytics & Growth

• Define KPIs and north-star metrics for every product; build dashboards and reporting cadences that keep the team outcome-oriented.
• Use quantitative modeling, funnel analysis, and cohort studies to surface growth levers and diagnose underperformance.
• Drive measurable revenue, margin, and market-share outcomes through a combination of new product launches and optimization of existing portfolio.
• Stay at the leading edge of performance marketing innovation, ad-tech, and consumer behavior - briefing leadership on emerging trends and competitive shifts.
• Define the product strategy for AI and ML-driven consumer-to-professional matching - working with data science to move from rules-based routing to intelligent, personalized lead qualification that improves with every interaction.
• Identify and build toward network effects within our consumer and professional ecosystem - designing feedback loops that compound value on both sides of the marketplace over time.
  
  
  

Required Experience

• 5+ years of product management or product marketing experience, ideally in performance marketing, ad-tech, MarTech, or a high-growth consumer internet company.
• Demonstrated track record of owning a product from 0→1 and scaling it to meaningful revenue - at a company known for product excellence (FAANG-caliber rigor is a strong signal).
• Deep fluency in product analytics: you can write SQL, interpret regression outputs, and design statistically valid experiments without needing a data scientist hand-holding you.
• Experience shipping products that required integrating online and offline data, or that served a two-sided marketplace (buyers and service providers).
• A portfolio of crisp PRDs, strategy memos, or go-to-market plans you can walk us through.
  
  
  

Bonus Points

• Experience in legal, financial services, healthcare, or senior living verticals.
• Familiarity with programmatic advertising, lead generation, or direct-response media.
• Background in consumer UX / app product management in addition to B2B or growth product.
• MBA or equivalent advanced degree from a top program - or equivalent self-taught rigor demonstrated by your track record.