ConfigUSA
ConfigUSA

Lifecycle Marketing Manager

Remote • Posted 1 hour ago • Updated 1 hour ago
Contract Independent
Contract W2
Contract Corp To Corp
6 Months
No Travel Required
Remote
$50 - $55/hr
Fitment

Dice Job Match Score™

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Job Details

Skills

  • Lifecycle Marketing; Relationship Marketing; Program Management; Campaign Strategy; Executive Presentations; Stakeholder Management; CRM Strategy; Growth Marketing
  • Journey Orchestration; Loyalty Marketing Loyalty Programs; Customer Lifecycle; Retention Marketing; Starbucks Rewards; CRM Marketing; Consumer Marketing; Journey Optimization; Behavioral Segmentation; loyalty marketing; Membership Marketing; Executive Storytelling; Member Benefits

Summary

Duration: 6+ months

Manager, Lifecycle Marketing

Lifecycle Marketing; Relationship Marketing; Program Management; Campaign Strategy; Executive Presentations; Stakeholder Management; CRM Strategy; Growth Marketing,Journey Orchestration; Loyalty Marketing

Loyalty Programs; Customer Lifecycle; Retention Marketing; Starbucks Rewards; CRM Marketing; Consumer Marketing; Journey Optimization; Behavioral Segmentation; loyalty marketing; Membership Marketing; Executive Storytelling; Member Benefits

Lead end-to-end lifecycle and loyalty marketing programs from strategy| planning| and execution through performance measurement and optimization.Develop customer engagement| retention| and reactivation strategies that drive usage| loyalty| and long-term customer value across Microsoft Rewards and Bing.Present campaign strategies| business performance| customer insights| and recommendations to senior leadership| including Director| GM| and VP audiences.Analyze campaign performance| customer behavior| and engagement trends to identify growth opportunities and inform business decisions.Partner with Product| Analytics| Creative| Engineering| and Operations teams to deliver integrated customer marketing initiatives.Drive segmentation| personalization| experimentation| and customer journey optimization to improve program effectiveness and business outcomes.Own executive reporting| KPI tracking| and quarterly business reviews| translating complex data into actionable insights.Influence marketing strategy through strong stakeholder management| thought leadership| and customer-centric decision making.Preferred BackgroundExperience leading loyalty or membership programs such as Starbucks Rewards| Marriott Bonvoy| Hilton Honors| American Express Membership Rewards| Target Circle| Sephora Beauty Insider| Nike Membership| or Amazon Prime engagement programs.Demonstrated success creating and scaling customer retention| engagement| and loyalty initiatives.Proven ability to balance strategic leadership with hands-on execution in a fast-paced| data-driven environment.Past experience in marketing for any of these companies are a bonus Starbucks Sephora Nike Target Chipotle Panera
Essential Skills: Journey Orchestration Loyalty Marketing

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
  • Dice Id: 91122878
  • Position Id: 9138497
  • Posted 1 hour ago
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Sunil Babu

Sunil Babu

Recruiter @ ConfigUSA

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