Role: Program Manager / Manager, Lifecycle & Loyalty Marketing (Lifecycle Marketing / Loyalty Programs / CRM Strategy / Customer Journey Orchestration / Retention & Growth Marketing)
Location: 100% Remote (PST Working Schedule Required)
Duration: 6+ Months Contract (Start: 11/30/2026 - End: 05/31/2027)
Pay Rate: $58.00/hr W2 | $67.00/hr C2C Max
Professional Job Description
Seeking a senior Program Manager / Manager, Lifecycle & Loyalty Marketing with 10+ years of dedicated customer engagement, retention marketing, and loyalty program leadership for a 6+ month contract role (100% Remote on a PST schedule).
The candidate will spearhead end-to-end lifecycle and loyalty marketing programs—spanning strategy, campaign planning, journey orchestration, and performance optimization—to accelerate user engagement, retention, and lifetime value across large-scale consumer platforms (e.g., Microsoft Rewards and Bing).
Preferred candidates will possess proven experience scaling tier-one enterprise loyalty or membership programs (such as Starbucks Rewards, Marriott Bonvoy, Target Circle, Sephora Beauty Insider, Panera, Chipotle, or Amazon Prime).
#Key Responsibilities
Lifecycle & Loyalty Program Leadership: Own end-to-end lifecycle, membership, and retention strategies across customer acquisition, engagement, reactivation, and long-term loyalty.
Journey Orchestration & Segmentation: Drive behavioral segmentation, personalization rules, experiment design, and multi-channel customer journey optimization to improve program KPIs.
Executive Storytelling & Reporting: Develop campaign strategies, executive decks, and quarterly business reviews (QBRs); translate complex customer insights and analytics into actionable recommendations for Director, GM, and VP stakeholders.
Cross-Functional Governance: Partner seamlessly with Product, Analytics, Creative, Engineering, and Operations teams to execute integrated marketing initiatives and CRM campaigns.
Performance Optimization: Track and report core customer health metrics, running continuous A/B testing, cohort analyses, and data-driven optimizations to maximize return on marketing investment.
#Required Qualifications
Experience & Domain Depth: 10+ years of progressive experience in Program Management, Lifecycle Marketing, CRM Strategy, and Loyalty Program Management.
Core Competencies: Demonstrated mastery in Customer Journey Orchestration, Retention Marketing, Loyalty Marketing, Behavioral Segmentation, and Executive Presentation Delivery.
Domain Track Record: Prior success creating, scaling, or managing top-tier membership/loyalty programs (e.g., Starbucks Rewards, Sephora, Target, Nike, Panera, Marriott, Hilton, Amazon Prime).
Work Setup & Schedule: 100% Remote flexibility; strict alignment with Pacific Standard Time (PST) working hours.
