Consumer Performance Lead

RESPONSIBILITIES:
Kforce has a client that is seeking a Consumer Performance Lead in Boca Raton, FL.

Roles and Responsibilities:
E-Commerce Revenue Ownership:
* Own overall digital commerce performance, including revenue, conversion rate, average order value (AOV), and emerging commerce channels
* Develop and execute growth initiatives across merchandising, digital marketing, and user experience
* Monitor business performance and adjust strategies to achieve revenue and profitability goals

Site Experience & Merchandising:
* Lead site merchandising strategy, category organization, product placement, and promotional execution
* Improve product discovery, navigation, and merchandising across all digital customer touchpoints
* Optimize customer journeys using behavioral data and performance insights
* Partner with customer experience teams to improve product detail pages (PDPs), merchandising content, and conversion performance

Content & Digital Experience:
* Oversee homepage, landing page, and category page strategy aligned with commercial and brand priorities
* Collaborate with creative and marketing teams to deliver consistent messaging across digital channels
* Develop content strategies that improve product education, customer engagement, and conversion

Marketing & Traffic Strategy:
* Serve as the primary e-commerce partner for performance marketing, retention marketing, affiliate marketing, and social media teams
* Ensure acquisition campaigns align with merchandising priorities and promotional calendars
* Own landing page strategy and optimization for paid media, affiliate initiatives, product launches, and promotional campaigns
* Partner with internal stakeholders and agency teams to optimize acquisition, retention, and affiliate performance

AI & Emerging Commerce:
* Lead the organization's AI roadmap for direct-to-consumer commerce

REQUIREMENTS:
E-Commerce Leadership:
* 10+ years of experience in e-commerce, digital marketing, or direct-to-consumer business environments
* Proven success owning and growing digital commerce revenue at scale

Shopify Expertise:
* Deep hands-on experience with Shopify and Shopify Plus environments

Digital Marketing:
* Experience leading or partnering with performance marketing teams across paid media channels, including Google, Meta, programmatic advertising, and affiliate marketing
* Strong understanding of customer acquisition, lifecycle marketing, CRM, and retention strategies

Conversion Optimization:
* Demonstrated success leading A/B testing, experimentation, and conversion rate optimization (CRO) programs

AI & Digital Innovation:
* Practical experience deploying AI solutions within digital commerce environments
* Familiarity with conversational AI, agentic commerce, AI search optimization, and emerging shopping technologies

Core Competencies:
* Strategic thinker with strong execution capabilities
* Revenue-focused mindset with commercial acumen
* Advanced analytical and problem-solving skills
* Expertise in digital merchandising and customer experience optimization
* Excellent cross-functional leadership and stakeholder management
* Strong project management and prioritization abilities
* Outstanding written and verbal communication skills
* AI-fluent with experience leveraging LLMs, prompt engineering, workflow automation, and AI vendor evaluation
* Adaptability within fast-paced, growth-oriented environments

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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