Software Guidance & Assistance, Inc., (SGA), is searching for a
Principal, Enterprise Sports Marketing Campaigns for a
contract assignment with one of our premier SaaS clients in New York, NY.
Reporting to the Director of Sports Marketing & Innovation, you will manage enterprise marketing and technology campaigns with top sports organizations (such as the NFL and MLB) to boost brand visibility, increase fan engagement, and amplify Adobe's presence across all sports platforms. Leveraging your expertise in integrated marketing, you'll coordinate impactful campaigns across web, social, media, brand, PR, partners, advertising, and live events - highlighting how clients' AI technology transforms next-generation fan experiences
Location: NY/NJ/CT-based to support strategic alignment with key Sports Partners headquarters in NYC.
Assignment duration: Approximately 6 months. Estimated maternity leave start date of June 13, 2026. Requesting a one-month overlap both at the beginning (early May start date for backfill coverage) and end of maternity leave period.
Responsibilities: - Manage and execute comprehensive enterprise sports marketing programs that enhance brand visibility, drive fan engagement, and maximize Adobe impact across all sports-related platforms and partnerships.
- Collaborate with the Global Sports Marketing team on end-to-end planning and delivery of integrated marketing campaigns - spanning content, web, social, media, advertising and flagship events.
- Manage Adobe Enterprise campaign planning cycles, from annual partnership calendars to real-time activations around major flagship sporting events (Super Bowl, World Series, etc.).
- Align cross-region and global stakeholders to ensure messaging consistency and cultural relevance in every market.
- Collaborate with cross-functional teams on developing immersive activations that help bring the value of Adobe Enterprise technology to life across our sports partnerships.
Required Skills: - Experience working with sports organizations, creativity and technical prowess to emphasize the power of AI in customer experiences, and a deep passion for sports
- Travel Expectation: 10%-15% annually, with peak activity during key tentpole events, regular sports league HQ meetings, Adobe Summit, and internal field alignment.
- Possess a solution-oriented mindset, and the ability to adapt strategies as priorities shift.
- Display a measured, mature, organized, and polished approach to stakeholder communication and collaboration.
- Comfortable in managing budgets within Excel
- Ability to leverage proven methodologies and draw on effective practices from previous experience, such as work at Adobe or a similar environment.
- Experience using Excel, PowerPoint, Word, SharePoint, Slack, Workfront, AI tools.
- Bachelor's degree in marketing, business, or a related field required; MBA or advanced degree preferred.
- 5-7+ years of experience in enterprise marketing.
- Proven track record developing integrated marketing campaigns with sports organizations required.
- Experience working with cross-functional global teams, ability to lead & influence without direct authority.
- Strong experience working with sports organizations, creativity and technical prowess to emphasize the power of AI in customer experiences required.
- Strong storytelling and executive-facing communication skills.
SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at .
SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company to request an accommodation or assistance regarding our policy. #LI-JG1
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