Marketing & AI Specialist

Description

We are looking for a creative and tech-savvy Marketing & AI Specialist to join our team in Sarasota, Florida. This position blends hands-on marketing execution with the use of AI tools to strengthen brand visibility, streamline workflows, and support business growth. The ideal candidate brings strong communication skills, a practical understanding of digital channels, and the ability to manage multiple initiatives with confidence in a fast-moving services environment.

Responsibilities:

Plan and deliver integrated marketing initiatives across online and offline channels to increase awareness and engagement

Oversee website updates and social media activity to ensure messaging stays current, consistent, and aligned with brand goals

Produce a range of promotional assets, including presentations, brochures, newsletters, and campaign content for internal and external audiences

Partner with sales teams to support prospect outreach and develop marketing efforts that contribute to lead generation

Track campaign results, interpret performance data, and summarize insights to guide future marketing decisions

Evaluate and apply AI-enabled solutions that improve content development, automation, customer interaction, and operational efficiency

Contribute to organization-wide AI adoption projects by helping identify use cases and support implementation efforts

Organize trade shows, client-facing events, and vendor coordination to enhance market presence and business relationships

Capture or coordinate visual content such as photos and videos when needed for campaigns and brand communications

Requirements

2-5 years of experience in marketing, communications, or a related business function
Bachelor's degree in Marketing, Communications, Business, or a closely related field is preferred
Solid knowledge of digital marketing practices, including social media management and email-based outreach
Experience using AI tools such as ChatGPT, AI content platforms, marketing automation applications, or analytics solutions
Proficiency with creative and business tools such as Canva, Adobe Creative Cloud, and CRM platforms
Strong written and verbal communication skills with excellent attention to detail and organization
Ability to balance multiple priorities, work independently, and adapt in a fast-paced environment
Creative problem-solving ability supported by an analytical approach to measuring and improving results

Technology Doesn't Change the World, People Do.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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