Social Media Manager

This role is ideal for someone who understands how luxury brands build visibility and engagement through platform strategy, audience development, paid amplification, and data-driven optimization.

The ideal candidate has strong experience managing social ecosystems across Instagram, Facebook, LinkedIn, YouTube, and emerging platforms, with a deep understanding of platform algorithms, audience targeting, campaign management, content distribution, and performance analytics. This role works closely with the internal marketing and creative teams in Stuart, Florida.

Key Responsibilities:

• Execute social media strategies for both brands aligned with leadership direction, brand positioning, and marketing priorities.

• Manage day-to-day distribution of content across organic and paid social channels, ensuring platform-specific optimization and consistency.

• Oversee paid social campaigns including audience targeting, boosting strategy, budget management, campaign optimization, and reporting.

• Develop and manage social calendars, posting cadence, scheduling, and platform publishing workflows.

• Monitor platform trends, algorithm updates, and emerging best practices to improve reach, engagement, audience growth, and lead generation.

• Analyze social media performance metrics and provide actionable insights to optimize campaigns and audience engagement.

• Collaborate with internal creative teams and external partners to maximize campaign reach and content effectiveness across platforms.

• Support community engagement and social listening to strengthen brand presence and audience connection.

• Assist in coordinating content capture opportunities at events, boat shows, and on-the-water experiences as needed.

Qualifications:

• 5+ years of experience in social media management, digital marketing, or audience growth strategy, preferably within luxury, marine, automotive, travel, or lifestyle sectors.

• Strong expertise in organic and paid social media strategy, audience development, and platform performance optimization.

• Experience managing campaigns and analytics through Meta Business Suite, LinkedIn Campaign Manager, YouTube, and related social platforms.

• Strong understanding of social media analytics, reporting, paid media performance, and audience targeting strategies.

• Understanding of luxury brand positioning and premium audience engagement.

• Passion for boating and understanding of the yachting lifestyle are a plus.

• Ability to travel occasionally for boat shows, events, and brand activations throughout the year.