Content Marketing Manager

RESPONSIBILITIES:
A client with Kforce is seeking a Content Marketing Manager to join their team in San Francisco, Mountain View, or San Diego. This is a hybrid role that is 2 to 3 days a week in the office.

Content Distribution & Channel Strategy:
* Lead the tactical distribution of core editorial assets (articles, video, social content) across diverse channels, including social media, CRM, and organic search, to maximize the visibility and engagement of content
* Connect the dots between owned content and our internal influencer and paid marketing teams, ensuring we're leveraging influencer activations and paid partnerships to build authority
* Optimize content for discoverability across modern search (SEO/GEO) and social platforms, ensuring our content is highly accessible and addresses the most pressing questions of our target audiences
* Oversee relationships with external distribution and 3rd party publishers, identifying and facilitating new content partnerships to expand our digital footprint and strengthen our brand's presence on high-authority sites

Campaign Ownership & Engagement Programs:
* Lead the end-to-end activation of integrated content campaigns, owning the lifecycle of these campaigns from coordinating the initial launch across teams to final performance reporting
* Identify opportunities to create new content-led programs designed to drive deep audience engagement, testing unique formats that build brand affinity
* Partner with the Integrated Content Strategist to build and manage seamless content pathways across our platforms, ensuring a cohesive and helpful experience for customers throughout their financial journey

Performance, Growth & Optimization:
* Utilize platforms like Optimizely to run a roadmap of A/B tests on headlines, content formats, and CTAs to improve engagement rates and drive traffic to our core product experiences

REQUIREMENTS:
* 5-7+ years of experience in content marketing, digital distribution, or growth marketing, with a proven track record of scaling content reach and owning multi-channel campaigns
* Experience working within a large-scale corporate environment or for a major consumer brand is essential
* Demonstrated experience coordinating with influencer marketing and paid media teams to amplify content
* Proficiency with modern project management and content tools, such as Asana for workflow tracking and Optimizely (or similar experimentation platforms)
* Strong understanding of modern search principles, including SEO and GEO (Generative Engine Optimization), and the ability to apply best practices to content
* Proven ability to analyze performance data and translate insights into tactical adjustments that improve content reach and engagement
* Familiarity with digital analytics tools (e.g., Adobe Analytics, Google Search Console, SEMrush, Ahrefs)
* Exceptional communication skills and the ability to lead distribution efforts and campaigns with a high degree of autonomy in a matrixed organization
* A proactive, solutions-oriented mindset with a passion for testing new formats and channels to reach and engage diverse audiences

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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