Senior Growth Marketing Lead, Guest Engagement - Remote / Telecommute

Job Title: Senior Growth Marketing Lead, Guest Engagement - Remote / Telecommute

Job Location: San Francisco, CA

Job Type: Contract

Job Overview:

Pay Range: $128.79hr - $133.79hr

• Identify, build and implement Host lifecycle strategies that drive incremental value to the Hosting experience.
• Own & manage lifecycle campaigns that help client Hosts realize their hosting potential and nurtures them throughout their hosting journey.
• Partner with cross-functional teams (Product, MarOps, Creative, Host Community, Analytics, etc) to build roadmaps, identify opportunities, and evangelize the Host Engagement function.
• Drive a testing and learning agenda, from executing one-off/ad-hoc campaigns to scaling successful strategies through automation.
• Conduct regular, extensive experimentation and in-depth user data analysis to facilitate rapid learning & application of any insights.
• Serve as a subject matter expert on Host engagement, and stay up-to-date on current CRM trends and new technologies.
• Own project management and cross-functional campaign development workflow with partner & stakeholder teams (e.g. Product, Engineering, Data Science, Creative, Brand, Community, Production).
• Translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic, and dynamic content requirements.
• Own comprehensive daily, weekly, monthly reporting of all relevant KPIs & build the right dashboards to track and socialize performance.
• Articulate and present strategy, progress, results and data analyses / learnings effectively to stakeholders and the wider business.
• 9+ years of CRM experience in a consumer-facing, fast-paced company. Product management experience is a big plus.
• Proven success in building, implementing and iterating on automated lifecycle programs. Please be prepared to provide examples.
• An agile marketer who is comfortable with an evolving team structure, and willing and able to put on many hats.
• Solid track record of successfully managing and executing large-scale, complex, high volume.
• B2C email campaigns and cross-functional projects.
• Experience with top-tier ESP is a plus.
• Deep understanding of CRM strategy and management, with strong interest in how it works under the hood (i.e. tracking, marketing Tech.stack, tooling).

Skills:

• Exceptional project management and organization skills, with meticulous attention to detail.
• Experience working directly with Production and Engineering teams to drive technical projects, with a solid understanding of relational databases and marketing technology architecture.
• Results-driven marketer with proven.