Job#: 3034247 Job Description: Apex Systems is hiring for a Senior Email Campaign Specialist for a large Healthcare Client.
Location: Fully remote anywhere in WA, OR, CA, CO, GA, MD, VA, DC.
Employment Type: 6+ months contract with high potential to convert.
Role Overview
We are seeking an experienced Marketing Automation Senior Manager to lead a squad in the execution, optimization, and performance of marketing automation campaigns. This role is responsible for leading a team of Marketo campaign developers, collaborating cross-functionally to deliver high-impact journeys and campaigns that drive engagement, acquisition, and retention. The ideal candidate will possess strong management experience, business acumen, and a deep understanding of the Marketo platform.
Key Responsibilities
- Lead and mentor a team of Marketo campaign developers, providing coaching and guidance on scalable build approaches.
- Foster a culture of agility, continuous improvement, innovation, and accountability.
- Oversee the end-to-end design and execution of multichannel campaigns, ensuring they are delivered on time and error-free.
- Establish, measure, and monitor operational key performance indicators.
- Track and monitor campaign performance, providing actionable insights to improve conversion and engagement.
- Manage team capacity and adjust priorities as needed.
- Lead optimization efforts for inefficient or unscalable campaigns or journeys.
- Translate complex marketing automation concepts for various partners to drive understanding and alignment.
- Align team priorities with the organization's most important objectives.
Required Qualifications
Experience: A minimum of two years of experience with Marketo is required. The candidate should have a background in managing people who are users of the tool, focusing on campaign execution rather than platform setup or integration. Experience in a large company environment is beneficial.
Technical Skills: The role requires an understanding of Marketo as a tool and its value. The candidate should be a digital marketer who knows how to use the platform for omni-channel journey execution.
Preferred Qualifications
- Marketo certification.
- Familiarity with the Adobe stack, particularly Customer Journey Analytics (CJA) and Adobe Journey Optimizer (AJO).
- Experience with Agile Marketing methodologies.
- Operational team leadership experience.
- Knowledge of data privacy regulations and compliance best practices.
We are an equal opportunity employer and welcome applications from all qualified candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Apex uses a virtual recruiter as part of the application process. Click for more details.
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Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRated's Best of Staffing in Talent Satisfaction in the United States and Great Place to Work in the United Kingdom and Mexico. Everforth Apex uses a virtual recruiter as part of the application process. Click for more details.
Everforth Apex Benefits Overview: Everforth Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Everforth Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our 'Welcome Packet' as well, which an Everforth Apex team member can provide.
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