Product Manager, Adobe Analytics

Job#: 3033320

Job Description:
Product Manager - Adobe Analytics Implementation
Role Overview

As the Product Manager for Adobe Analytics Implementation, you will lead the execution, governance, and optimization of Adobe Analytics tracking across a digital ecosystem-including desktop, mobile web, and native app experiences. You will serve as the subject matter expert in Adobe Analytics, Mobile Services, and diagnostic tools such as Charles, ensuring accurate data collection, strong measurement frameworks, and high-integrity insights that power product, marketing, and business decision-making.

This role works cross-functionally with Product, Engineering, QA, Marketing, Personalization, UX, and Business teams to ensure tracking requirements are met and maintained at scale. You will help define KPIs, write JIRA stories, validate Adobe tags, troubleshoot issues, build dashboards, and support a data-driven culture across the organization.
What You'll Do
Adobe Analytics Implementation & Governance

• Drive end-to-end Adobe Analytics implementation across web and mobile experiences.
• Manage tagging strategy, data layer requirements, and ongoing data governance for new features and releases.
• Partner with Engineering and QA to define analytics requirements, write JIRA stories to implement Adobe variables (eVars, props, events), validate tag deployment, and ensure accurate tracking within sprint timelines.
• QA analytics tags using Charles, Fiddler, Firebug, or similar tools; diagnose discrepancies and resolve tracking issues in partnership with Engineering and reporting teams.

Analytics Strategy & Measurement Framework

• Own and evolve measurement frameworks, ensuring alignment with business KPIs and product goals.
• Partner with Product, Engineering, and Marketing to ensure performance is measurable, comparable, and actionable across platforms.
• Conduct impact assessments and provide communication to stakeholders when tracking issues arise.

Insights, Reporting & Data Visualization

• Develop, maintain, and scale dashboards and automated reports to track engagement, retention, conversion, and revenue trends.
• Apply data visualization best practices to communicate insights clearly to product, leadership, and cross-functional partners.

Must-Haves

• 3-5+ years of experience in analytics implementation (web + app) with Adobe Analytics.
• Strong experience researching issues, designing analytics solutions, and testing end-to-end tracking systems.
• Experience with Adobe Experience Cloud, Adobe Processing Rules, Adobe Classification Rules, and Adobe Workspace.
• Hands-on experience validating analytics tags (Charles, Fiddler, and/or similar debugging tools).
• Strong analytical mindset with high attention to detail and problem-solving skills.
• Ability to communicate data clearly to product, engineering, leadership, and business stakeholders.
• Experience working in an Agile environment, managing multiple priorities and deadlines.
• Ability to read and write JavaScript and SQL.

Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRated's Best of Staffing in Talent Satisfaction in the United States and Great Place to Work in the United Kingdom and Mexico. Everforth Apex uses a virtual recruiter as part of the application process. Click for more details.

Everforth Apex Benefits Overview: Everforth Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Everforth Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our 'Welcome Packet' as well, which an Everforth Apex team member can provide.