Sr. Business Analyst

Description

We are looking for a strategic Senior Business Analyst to turn complex marketing and business data into clear insights that support executive decision-making in Miami, Florida. This role will partner closely with leadership and technical teams to strengthen reporting capabilities, improve data reliability, and build scalable analytics solutions. The ideal candidate brings strong experience across business intelligence tools, marketing analytics, and data modeling, with the ability to translate raw information into actionable recommendations.

Responsibilities:
Develop and refine executive and marketing dashboards using business intelligence platforms such as Looker and other reporting tools.
Partner with data engineering to design and maintain data pipelines that collect, organize, and prepare information for analysis and visualization.
Build and manage core datasets in platforms such as BigQuery to serve as trusted sources for reporting across the business.
Convert raw and fragmented data into structured tables and models that support deeper analysis, segmentation, and performance tracking.
Establish and promote sound data governance and warehouse practices to improve reporting accuracy, consistency, and scalability.
Collaborate with leadership, marketing, and cross-functional teams to answer key business questions through analysis and reporting.
Deliver insights that support campaign optimization, audience targeting, and broader revenue-focused business decisions.
Contribute to the development of attribution reporting frameworks, including first-touch, last-touch, and future multi-touch measurement models.

Requirements

5+ years of experience in a business analyst, business intelligence analyst, or data analyst role.
At least 1 year of experience supporting executive or C-level stakeholders with reporting and analytical insights.
Hands-on expertise with BigQuery, Looker, and modern reporting or visualization tools.
Experience working with platforms such as Segment, Mixpanel, Salesforce, Power BI, Google Analytics, Adobe Analytics, and CRM marketing systems.
Strong ability to create queries and build datasets from the ground up for business analysis and reporting needs.
Proven experience partnering with technical teams to develop scalable data structures and maintain reliable source-of-truth reporting.
Solid business acumen with the ability to work independently and anticipate analytical needs in a growth-oriented environment.

Innovation starts with people.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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