Description Robert Half's client is expanding its aviation workforce pipeline and investing heavily in hiring and training the next generation of aircraft maintenance professionals including individuals pursuing their A& P license. To support this growth, we're seeking a data-driven Performance Marketing Specialist/Manager to partner closely with the Talent team and accelerate hiring, training enrollment, and candidate engagement across the aviation maintenance ecosystem.
This role blends analytics, paid media strategy, and talent marketing. You'll build and optimize campaigns that attract aspiring mechanics, experienced technicians, and candidates interested in A& P certification pathways. If you love using data to drive decisions and want to directly impact workforce development in a high-growth industry, this is a standout opportunity.
What You'll Do
Performance Marketing & Paid Media
- Develop and manage paid media campaigns across paid search, paid social, display, and retargeting.
- Build targeted funnels for aviation maintenance candidates at all levels - entry-level, A& P students, licensed mechanics, and upskilling programs.
- Optimize campaigns for cost-per-lead, conversion rate, and applicant quality.
- Test new channels and creative approaches to reach niche aviation audiences.
Analytics & Reporting
- Own performance dashboards and reporting across all marketing channels.
- Analyze campaign data to identify trends, bottlenecks, and opportunities.
- Partner with Talent Acquisition to forecast hiring needs and adjust marketing strategies.
- Track ROI, lead quality, and conversion metrics from first click to hire.
Talent Marketing & Brand Growth
- Collaborate with the Talent team to build messaging that resonates with aviation mechanics, trainees, and A& P candidates.
- Support campaigns promoting training programs, apprenticeships, and A& P certification pathways.
- Work with creative teams to develop compelling ads, landing pages, and content.
- Strengthen the employer brand within the aviation maintenance community.
Cross-Functional Collaboration
- Partner with recruiters, workforce development leaders, and training program managers.
- Align marketing strategies with hiring goals, class start dates, and certification timelines.
- Share insights with leadership to guide investment in talent pipelines.
Requirements - 3-6+ years of experience inperformance marketing, growth marketing, or digital advertising.
- Hands-on experience withpaid social (Meta, LinkedIn), paid search (Google Ads), and analytics tools.
- Ability to build dashboards and analyze data using tools likePower BI, Looker Studio, or similar.
- Experience supporting talent acquisition, education/training programs, or skilled-trade recruiting is a plus.
- Strong analytical mindset - you love testing, optimizing, and scaling what works.
- Excellent communication skills and the ability to partner with non-marketing teams.
- Passion for aviation, workforce development, or technical training is a bonus.
Innovation starts with people.
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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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