CONTENT WRITER

Experiences Required for This Role



Website Content Writing - At least 3 years of measurable experience in the following:

Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications

Creating high-level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design

Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content

Aligning content with business goals, stakeholder objectives, and user needs

Inventorying and auditing of content on a local or enterprise level

Copywriting - a high proficiency in writing for real people and motivating them to action

Conducting in-depth research on industry-related topics to develop original content and optimize current content

Creating high-quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns

Editing content and proofreading material for errors and inconsistencies



SEO and analytics - At least 3 years of experience with the following:

Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content

Practicing both technical and on-page SEO methodologies to help build Google s EAT objectives

Developing high-impact KPIs and tracking the measurable success of content

Using customer research and site analytics to prove that content is meeting user needs



Content Lifecycle Governance - At least 3 years of experience and use cases with the following:

Defining customers needs and identifying content gaps that prevent successful digital experiences

Optimizing and categorizing content to align with a service-oriented information architecture

Working with subject matter experts to write clear text in plain language that achieves defined goals

Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines

Structuring content in ways that customers are used to, and knowing the difference between features and benefits

Setting up governance models that support the maintenance of content after publishing



Knowledge, Skills, and Ability



Website Writing and Content Management

Knowledge of Sitecore or a comparable CMS

Content creation for websites

Expert copywriting and editing skills

Content marketing

SEO and analytics

Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira)

Effective communication skills

High emotional intelligence



High Functioning in Complex Situations

Ability to distill complex concepts into simple ideas

Deadline-driven and able to handle simultaneous tasks, using prioritization models and team communication tools

Comfort in suggesting better strategies or pointing out risks in current development efforts

Dependable, organized, and equally able to work independently as well as in cross-functional team environments



Team Player

Supporting teammates skills and behaviors through development and delivery

Communication and collaboration with multiple departments and stakeholders

Creative and analytical thinking with strong problem-solving skills

Judgment in dealing effectively and diplomatically with government staff

Ability to maintain strict confidentiality



Preferred Skills & Qualifications



Other Desirable Skills

Proficient in Sitecore CMS platform

Bachelor's degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field

3 years of website content writing for a company or institution in a full-time role with defined project-driven goals

Proficient in Digital content standards and plain language guidelines

Experience with chatbots, search consoles, and helpdesk services

Proficiency with content tools, especially development, inventory/auditing, and SEO tools

A portfolio of published online content

Industry certification in a field-related discipline

1 year of experience using customer relationship management platforms such as Salesforce

1 year of experience using Google Analytics (preferable GA4)

1 year of experience using data dashboard software like Power Bi