Marketing Analyst with GEN AI
Location: -Remote
Employment Type: Contract
Job Description:
Marketing Analyst with AI/ML and GEN AI
Responsibilities
Role Overview:
We are looking for a Marketing Subject Matter Expert (SME) with strong domain knowledge and analytical
acumen to help train, evaluate, and fine-tune AI models for marketing. This individual will serve as the
bridge between marketing strategy and AI systems, ensuring that models accurately understand
marketing concepts, workflows, and business goals.
The ideal candidate brings hands-on experience across the marketing funnel-from campaign strategy
and content creation to analytics and optimization-and a passion for leveraging AI to enhance marketing
intelligence and automation.
You will collaborate with data scientists, engineers, and product teams to help build next-generation AI
models capable of powering marketing assistants, campaign optimizers, and predictive analytics tools.
Key Responsibilities:
Domain Training & Annotation
o Provide domain expertise during model training, ensuring AI systems understand
marketing terminology, logic, and workflows.
o Label, curate, and validate datasets containing marketing materials (ad copy, campaign
briefs, KPIs, customer segments, etc.).
o Design realistic scenarios and data prompts representing different marketing contexts
(e.g., brand launches, A/B testing, multichannel campaigns).
Workflow Simulation & Process Mapping
o Translate end-to-end marketing workflows (e.g., campaign planning execution
measurement optimization) into structured training data for AI learning.
o Identify decision points, metrics, and dependencies in marketing operations that AI
systems must recognize.
o Collaborate with ML engineers to represent these workflows in AI-friendly formats
(taxonomies, knowledge graphs, or structured datasets).
Model Evaluation & Feedback
o Review AI-generated outputs for marketing relevance, creativity, tone, and compliance.
o Provide structured feedback and improvement strategies to improve model
understanding and response quality.
o Develop and refine evaluation criteria (e.g., campaign effectiveness, audience relevance,
brand consistency).
Strategic Collaboration & Innovation
o Partner with product teams to define AI-driven marketing use cases (campaign
recommendations, content personalization, audience segmentation, performance
prediction).
o Bring a creative problem-solving mindset to identify opportunities where AI can improve
marketing efficiency and decision-making.
o Stay current with evolving marketing technologies, data platforms, and generative AI
tools to inform model enhancement.
Required Qualifications:
Bachelor's or Master's degree in Marketing, Business, Communications, or related field.
7 12 years of hands-on experience in marketing, with exposure to:
o Campaign strategy and execution (digital, social, performance, and/or brand marketing)
o Marketing automation tools (HubSpot, Salesforce Marketing Cloud, Marketo, etc.)
o Analytics and measurement workflows (Google Analytics, Looker, Power BI, etc.)
o Customer segmentation, journey mapping, and content strategy
o Media planning, A/B testing, and ROI optimization
o Seo research using AI/ML methodology to get the best output .
"Tekshapers is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law."
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