Paid Media Manager

Description

We are looking for an experienced Paid Media Manager to oversee the planning and execution of digital advertising strategies onsite in Long Beach 20 hours week. This role requires a strong understanding of paid media channels, campaign optimization, and performance analytics. As part of a long-term contract, you will collaborate with cross-functional teams to drive impactful marketing campaigns and ensure alignment with business objectives.

Responsibilities:

Develop and manage paid media campaigns across platforms such as Google Ads, Meta, and emerging media channels.

Optimize digital advertising strategies to maximize return on investment and meet performance goals.

Create and oversee social media content tailored to specific campaign objectives.

Analyze campaign performance using tools like Google Analytics 4 and provide actionable insights.

Collaborate with creative teams to design engaging display and digital media assets.

Stay up-to-date with industry trends to implement innovative media strategies.

Monitor budget allocations and ensure campaigns remain within financial parameters.

Coordinate with internal and external stakeholders to align media strategies with broader marketing goals.

Research and incorporate earned media opportunities to complement paid campaigns.

Evaluate the effectiveness of media strategies and recommend improvements.

Requirements

Minimum of 3 years of experience in paid media management or a related field.
Strong proficiency with Google Ads, Meta platforms, and other social media tools.
Demonstrated ability to analyze data using Google Analytics 4 and other performance tracking tools.
Knowledge of digital media, including display, emerging, and earned media.
Proven experience in creating and implementing media strategies.
Ability to manage multiple campaigns simultaneously while meeting deadlines.
Excellent collaboration skills to work with cross-functional teams.
Strong communication and analytical abilities to present findings and recommendations.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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