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Web Analytics Lead

New York, NY, US • Posted 2 days ago • Updated 1 day ago

Contract Independent

Contract W2

12 Months

No Travel Required

On-site

Depends on Experience

Fitment

Dice Job Match Score™

👾 Reticulating splines...

Job Details

Skills

SEO
BI tools
web analytics
SQL
tag management systems (GTM)
ecommerce
Google Analytics
Adobe Analytics

Summary

Web Analytics Lead

Brooklyn, NY 11201

Duration: Long term

Pay Rate: $50/hr. - $54/hr. on W2

Overview:

We''re looking for a Web Analytics Lead to be the analytics engine behind our digital experience strategy. This role will own web measurement frameworks, reporting infrastructure, and insight generation that inform product, UX, and marketing decisions across the brand.

Key Responsibilities:

Own web analytics strategy and measurement frameworks across digital properties
Design, maintain, and evolve tagging and data collection architecture (GA4, Adobe Analytics, or similar)
Build dashboards and reports that translate raw data into clear business recommendations
Partner with Product, UX, Marketing, and Engineering to define tracking requirements and success metrics
Lead A/B testing and conversion analysis initiatives to improve site performance
Identify data quality issues and drive resolution with technical and non-technical stakeholders

Qualifications:

5+ years of web analytics experience in an e-commerce or digital product environment
Proficiency with analytics platforms (Google Analytics, Adobe Analytics) and tag management systems (GTM)
Hands-on SQL skills and experience with BI tools for visualization
Strong understanding of digital marketing funnels, SEO, and paid media attribution
Excellent communication skills with the ability to tell data-driven stories to non-technical audiences

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

Dice Id: 90887977
Position Id: 8996606
Posted 2 days ago

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