Brand Manager

Description

he Brand Manager will be responsible for executing an established brand strategy and ensuring plans roll out effectively and on schedule. This is a hands-on, execution-focused role that requires strong cross-functional collaboration, ownership of key initiatives, and the ability to motivate and uplift a growing team.

This individual will manage budgets, agencies, and product initiatives while maintaining momentum, celebrating wins, and finding joy in the work.

Key Responsibilities
Brand Execution & Strategy Support

Execute brand strategy as defined by senior leadership

Ensure marketing plans, campaigns, and initiatives are delivered as intended

Maintain consistency in brand messaging, tone, and visual standards across all channels

Own day-to-day marketing execution across digital, retail, and experiential platforms

Team Leadership & Collaboration

Manage a small team (2 direct reports) and support their growth and development

Set clear priorities, timelines, and deliverables

Be a strong team player, comfortable taking direction while driving execution forward

Motivate, uplift, and foster a collaborative, celebratory team culture

Budget & Partner Management

Manage P& L-related marketing budgets, invoices, and forecasting

Oversee and optimize relationships with third-party partners (PR, social media, agencies, vendors)

Ensure agency work aligns with strategy, timelines, and quality expectations

Product Innovation & Go-To-Market

Lead product innovation initiatives, including packaging design oversight

Manage go-to-market plans and timelines for new product launches

Partner cross-functionally to ensure successful execution from concept through launch

Campaign & Channel Execution

Execute integrated campaigns across digital, retail, influencer, and experiential channels

Support seasonal, cultural, and promotional initiatives

Ensure all campaigns align with strategic objectives and brand standards

Must-Have Qualifications

CPG experience (does not need to be food & beverage; skincare, apparel, or adjacent categories acceptable)

Deep understanding of consumer behavior and shopping behaviors

Experience managing and developing a team

Strong communication style with the ability to lead through clarity and collaboration

Demonstrated ability to execute deliverables with consistency and follow-through

Experience with innovation, packaging design, and go-to-market planning

Positive, energetic mindset with the ability to have fun and find joy in the work

Expectations & Growth Opportunity

This role offers meaningful opportunity for growth and development

The Brand Manager is expected to build momentum throughout the year, celebrating wins and driving progress

With strong execution, this role has a clear path to evolve into a more senior brand leadership position

Requirements

Innovation, Leadership Skills, Marketing Plan, Brand Management

Innovation starts with people.

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