Description
he Brand Manager will be responsible for executing an established brand strategy and ensuring plans roll out effectively and on schedule. This is a hands-on, execution-focused role that requires strong cross-functional collaboration, ownership of key initiatives, and the ability to motivate and uplift a growing team.
This individual will manage budgets, agencies, and product initiatives while maintaining momentum, celebrating wins, and finding joy in the work.
Key Responsibilities
Brand Execution & Strategy Support
Execute brand strategy as defined by senior leadership
Ensure marketing plans, campaigns, and initiatives are delivered as intended
Maintain consistency in brand messaging, tone, and visual standards across all channels
Own day-to-day marketing execution across digital, retail, and experiential platforms
Team Leadership & Collaboration
Manage a small team (2 direct reports) and support their growth and development
Set clear priorities, timelines, and deliverables
Be a strong team player, comfortable taking direction while driving execution forward
Motivate, uplift, and foster a collaborative, celebratory team culture
Budget & Partner Management
Manage P& L-related marketing budgets, invoices, and forecasting
Oversee and optimize relationships with third-party partners (PR, social media, agencies, vendors)
Ensure agency work aligns with strategy, timelines, and quality expectations
Product Innovation & Go-To-Market
Lead product innovation initiatives, including packaging design oversight
Manage go-to-market plans and timelines for new product launches
Partner cross-functionally to ensure successful execution from concept through launch
Campaign & Channel Execution
Execute integrated campaigns across digital, retail, influencer, and experiential channels
Support seasonal, cultural, and promotional initiatives
Ensure all campaigns align with strategic objectives and brand standards
Must-Have Qualifications
CPG experience (does not need to be food & beverage; skincare, apparel, or adjacent categories acceptable)
Deep understanding of consumer behavior and shopping behaviors
Experience managing and developing a team
Strong communication style with the ability to lead through clarity and collaboration
Demonstrated ability to execute deliverables with consistency and follow-through
Experience with innovation, packaging design, and go-to-market planning
Positive, energetic mindset with the ability to have fun and find joy in the work
Expectations & Growth Opportunity
This role offers meaningful opportunity for growth and development
The Brand Manager is expected to build momentum throughout the year, celebrating wins and driving progress
With strong execution, this role has a clear path to evolve into a more senior brand leadership position
Requirements
Innovation, Leadership Skills, Marketing Plan, Brand Management
Innovation starts with people.
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Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
- Dice Id: rhalfint
- Position Id: 00320-0013375918
- Posted 4 hours ago