Responsibilities Create, optimize, and execute Client digital marketing strategy for a variety of paid and owned channels including Paid Search, Paid Social, Display, Email, Web, etc.
Develop and implement effective Search Engine and Generative Engine optimization (SEO & GEO) strategies, including active oversight of our digital marketing agency Own the day to day management, optimization and strategy of Client website to drive deeper engagement and support lead generation
Create strategic briefs and partner with other Marketing team members to translate those briefs into compelling ad copy, visual assets and landing pages for use in all digital campaigns Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Conduct digital benchmarks on a regular basis with key competitors to determine opportunities to improve our digital approach Manage day-to-day relationships with contracted agencies and internal team to successfully deploy marketing campaigns Collaborate with finance staff to set and stay within budget Requirements 5-
7 years of relevant, hands-on experience in digital marketing Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Advanced in Google Analytics, Tag Manager and Optimize Experience with Salesforce & Pardot
Experience with GDPR Regulations and Execution is preferred Working knowledge of HTML, CSS, and JavaScript development and constraints is preferred Excellent English communication and rapport-building skills with the ability to bring several stakeholders together and lead toward decision
Strong project management skills and attention to detail B2B tech company (or within a similar fast-paced industry) exprience is preferred Experience working in an international environment Travel up to 20% to attend trade shows and conferences
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