Subject Matter Expert/AI Sector Evaluator- Marketing (independent contractors)

Job Description

We are seeking experienced Marketing Subject Matter Experts to join us as independent contractors for an AI training and model development initiative. In this role, you’ll review AI generated content, help shape workflows, and apply your financial expertise to improve model accuracy. and the candidate should know any one language proficiency in Spanish, German, Chinese, Arabic, or Portuguese.

Key Responsibilities:

Domain Training & Annotation

• Provide domain expertise during model training, ensuring AI systems understand marketing terminology, logic, and workflows
• Label, curate, and validate datasets containing marketing materials (ad copy, campaign briefs, KPIs, customer segments, etc.)
• Design realistic scenarios and data prompts representing different marketing contexts (e.g., brand launches, A/B testing, multichannel campaigns)

Workflow Simulation & Process Mapping

• Translate end-to-end marketing workflows (e.g., campaign planning → execution → measurement → optimization) into structured training data for AI learning
• Identify decision points, metrics, and dependencies in marketing operations that AI systems must recognize
• Collaborate with ML engineers to represent these workflows in AI-friendly formats (taxonomies, knowledge graphs, or structured datasets)

Model Evaluation & Feedback

• Review AI-generated outputs for marketing relevance, creativity, tone, and compliance
• Provide structured feedback and improvement strategies to improve model understanding and response quality
• Develop and refine evaluation criteria (e.g., campaign effectiveness, audience relevance, brand consistency)

Strategic Collaboration & Innovation

• Partner with product teams to define AI-driven marketing use cases (campaign recommendations, content personalization, audience segmentation, performance prediction)
• Bring a creative problem-solving mindset to identify opportunities where AI can improve marketing efficiency and decision-making
• Stay current with evolving marketing technologies, data platforms, and generative AI tools to inform model enhancement

Requirements:

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or related field
• Experience in working with Large Language Models (LLMs)
• 10–12 years of hands-on experience in marketing, with exposure to:
• Campaign strategy and execution (digital, social, performance, and/or brand marketing)
• Marketing automation tools (HubSpot, Salesforce Marketing Cloud, Marketo, etc.)
• Analytics and measurement workflows (Google Analytics, Looker, Power BI, etc.)
• Customer segmentation, journey mapping, and content strategy
• Media planning, A/B testing, and ROI optimization

Experience managing or contributing to several of the following workflows:

Campaign Lifecycle Management:

• Brief creation, creative development, approval, launch, tracking, and post-campaign analysis

Performance Marketing:

• Keyword research, bidding strategy, conversion tracking, and A/B testing

CRM & Marketing Automation:

• Lead scoring, email drip campaigns, segmentation, personalization, and customer retention programs

Content Strategy & Social Media:

• Editorial calendar planning, content generation, influencer marketing, and engagement analytics.

Data-Driven Marketing

• Using data to optimize campaigns, build dashboards, and interpret KPIs.

Brand & Communication:

• Managing tone, consistency, and storytelling across channels

Preferences:

• Use AI tools such as Gong and Chorus for tasks such as sales analytics and coaching preferred