Local Search Manager

RESPONSIBILITIES:
Kforce has a client that is seeking a Local Search Manager in San Diego, CA to join their team.

Summary:
We are seeking a Local Search Manager with deep SEO and AI search expertise to own and scale the local SEO and generative search (GEO) strategy powering 600+ physical store locations. This is a high-visibility role at the intersection of local search and the rapidly evolving AI-driven discovery landscape. In this role, you will serve as the primary administrator and internal subject-matter expert for our enterprise local management platform, driving both the day-to-day operations and the long-term strategic roadmap.

Duties:
* Develop and execute a scalable local syndication strategy supporting 600+ physical locations
* Optimize performance across Google Search, Google Maps, Apple Maps, and AI-driven search experiences (e.g., AI Overviews and generative search platforms)
* Ensure scalable page templates align with both local search and AI-driven content interpretation
* Analyze performance data across Google Search Console, GBP Insights, and third-party platforms to identify trends, risks, and growth opportunities
* Develop executive-ready reporting and deliver strategic insights to leadership
* Collaborate cross-functionally with engineering, product, analytics, and marketing teams
* Manage strategy and vendor escalations as primary platform administrator and internal subject-matter expert for all syndication questions
* Ensure accurate, high-performing listings across major directories including Google Business Profile, Yelp, Apple Maps, and other key local discovery platforms
* Optimize listing-level content - naming conventions, descriptions, attributes, and category data - and manage local citations across directory and publisher platforms, ensuring NAP (Name, Address, Phone) consistency to strengthen ranking and conversion signals

REQUIREMENTS:
* 5+ years of SEO experience, with a proven track record managing enterprise-level local SEO programs (preferred)
* Experience managing local SEO for organizations with 100+ locations (required)
* Experience using enterprise local management platforms such as Yext, Moz Local, or BrightLocal, or similar tools (required)
* Proven experience developing executive-ready reporting and delivering strategic insights to leadership (preferred)
* Experience with AI-driven search or generative engine optimization
* Demonstrated ability to analyze data, identify trends, and make data-driven decisions that improve SEO performance (required)

Stand-Out Candidates Will Have:
* Direct experience administering Yext at enterprise scale, including syndication, API pipelines, and Yext Scout
* Hands-on experience optimizing for generative search surfaces (AI Overviews, ChatGPT, Gemini, Perplexity)
* Experience in an enterprise-scale organization

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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