Google Consultant

Description

We are looking for a Google Consultant to join a Contract engagement supporting clients in Minneapolis, Minnesota. This position is ideal for a detail-oriented web analytics specialist who can connect measurement, media performance, tracking infrastructure, and marketing technology into clear business insight. This role will help uncover data issues, strengthen reporting accuracy, and provide practical recommendations that improve decision-making across client accounts.

Responsibilities:
Examine GA4 and Google Analytics setups to assess configuration quality, uncover measurement weaknesses, and improve data reliability.
Review Google Tag Manager implementations and confirm that tags, triggers, and conversion tracking are working as intended.
Investigate reporting inconsistencies across analytics platforms, dashboards, internal data sources, booking systems, and conversion channels to identify root causes.
Compile and interpret historical performance data to support trend analysis, stakeholder questions, and strategic planning.
Perform early-stage audits of campaigns and digital platforms to surface risks, missed opportunities, and areas for optimization before engagement activities expand.
Identify deficiencies in tracking, attribution, and reporting frameworks, then outline practical steps to resolve them.
Translate technical findings into concise, business-focused guidance that leaders and client teams can act on quickly.
Respond to client inquiries related to attribution, site performance, organic visibility, and overall data interpretation.
Support the use of marketing technology tools tied to attribution, call tracking, user behavior analysis, and conversion measurement while partnering with media, strategy, client service, and external technology teams.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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