Demand Generation Manager

Description

Now Hiring: Demand Generation Manager

A fast-growing B2B services organization serving private equity and executive-level buyers is hiring a full-time Demand Generation Manager to bring structure, ownership, and measurable impact to its growth engine.

This role exists because demand gen today is spread across multiple people and vendors. The goal of this hire is to pull ads, email, content, events, and social into one cohesive, performance-driven motion.

What You'll Be Responsible For

• Owning end-to-end B2B demand generation strategy and execution
• Managing paid media, with a strong focus on LinkedIn Ads and retargeting (agency-supported but internally owned)
• Driving email demand programs and nurturing strategies (currently content-heavy, shifting back toward demand)
• Integrating events, partnerships, and non-traditional activations into demand campaigns
• Improving audience segmentation by persona, seniority, and intent
• Using HubSpot to measure attribution, optimize performance, and report pipeline impact
• Translating performance data into actionable insights tied directly to business outcomes

What They're Looking For

• 5+ years of hands-on B2B demand generation experience
• Background in B2B services or professional services strongly preferred
• Proven experience running paid campaigns and managing budgets
• Deep HubSpot experience is a must
• Comfortable challenging agencies, testing ideas, and operating in ambiguity
• Someone who speaks fluently in metrics, ROI, and impact, not just activities

What to Expect

• High ownership and visibility
• Autonomous environment with room to influence strategy
• Hybrid work model

Details

Nashville, TN | Maryland Farms | Hybrid (4 days onsite, Fridays WFH)

$120K base + 10% bonus

Requirements

Minimum of 3 years of direct experience in B2B demand generation roles.

Strong background in B2B or detail-oriented services industries.

Proven ability to manage paid media campaigns and oversee advertising budgets.

Advanced proficiency in HubSpot for marketing automation and analytics.

Ability to challenge external agencies, experiment with innovative ideas, and navigate ambiguous situations.

Strong analytical skills with fluency in metrics and data-driven decision-making.

Effective communication skills to articulate insights and impact in a clear, actionable manner.

Demonstrated success in driving lead generation and contributing to revenue growth.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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