Senior Product Owner
lead the personalization workstream on the Abercrombie & Fitch commerce engagement, taking over from the outgoing incumbent. This role owns the product vision, backlog, and delivery for Algonomy-powered personalization across the A&F digital storefront — driving recommendations, merchandising, and customer-journey personalization in partnership with commerce, UX, and data engineering teams.
Key Responsibilities
* Own the end-to-end product roadmap for Algonomy-driven personalization (recommendations, merchandising, and behavioral/contextual targeting) across web, and where applicable, email and mobile channels.
* Define personalization strategy in partnership with marketing, merchandising, and data architecture teams, ensuring alignment with A&F's broader Commerce initiatives.
* Write detailed user stories and acceptance criteria capturing personalization logic; validate data integration flows between Algonomy and downstream/CRM systems.
* Coordinate Algonomy release planning (Jira/Confluence), balancing dependencies across engineering, compliance, and any external vendors.
* Define and track personalization product health metrics — recommendation accuracy, data integrity, uptime/latency — and report KPIs to account leadership and client stakeholders.
* Build and maintain dashboards (Power BI or equivalent) to communicate personalization performance, A/B test results, and conversion/engagement uplift to business stakeholders.
* Run sprint ceremonies (backlog grooming, sprint planning, reviews) and manage the personalization backlog within the account's SAFe/Agile delivery model.
* Conduct UAT on personalization features and data visualizations prior to production release.
* Partner with UX/UI teams to ensure personalization experiences align with A&F's design standards and usability expectations.
* Ensure personalization rules and data usage comply with data privacy and regulatory requirements, coordinating with governance/compliance stakeholders as needed.
* Act as the primary point of contact for personalization-related questions between Royal Cyber's delivery team and A&F stakeholders.
Required Skills & Experience
* 8+ years as a Product Owner/Product Manager in digital commerce or retail, including 3+ years working directly with Algonomy — strong preference for Algonomy specifically, with additional experience in Dynamic Yield, Optimizely, or Salesforce (Marketing Cloud Personalization/Einstein) considered a plus.
* Hands-on experience integrating personalization platforms with commerce/CRM systems (Salesforce Commerce Cloud strongly preferred given the A&F stack).
* Strong command of Agile/SAFe delivery — writing epics/user stories, backlog management, sprint planning, PI planning.
* Experience building and presenting KPI dashboards (Power BI preferred) to track personalization and campaign performance.
* Familiarity with A/B testing and conversion rate optimization (CRO) methodology.
* Excellent stakeholder management — able to work directly with client Directors/leadership as well as engineering and UX teams.
* Working knowledge of data privacy/compliance considerations in personalization (e.g., consent, PII handling).
Tools & Platforms
Algonomy, Jira, Confluence, Aha! (or equivalent roadmap tool), Power BI, Salesforce Commerce Cloud (SFCC/SFRA), CRM systems (Salesforce/similar).
Preferred Certifications
SAFe Product Owner/Product Manager (POPM), Certified Scrum Product Owner (CSPO), or equivalent.
Engagement
Client-facing role on the Abercrombie & Fitch account, reporting into Royal Cyber account leadership with a dotted line to A&F stakeholders. Onsite/hybrid or remote per client requirements.
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