- Responsible for serving as the primary representative and liaison for clients of the Department of Marketing Products and Services, developing and maintaining favourable relationships that meet the strategic objectives of both our clients and our division.
- This position is responsible for developing annual client renewal and retention strategies, cross-selling and up-selling opportunities in conjunction with the sales and partnership team and achieving long-term key client satisfaction and growth.
- Participates with the sales and partnership team in the prospecting and contract negotiation process with potential clients by providing supporting information regarding product or service.
- This also includes proposal development, based on RFPs and/or leads provided by the partnership team or received from clients directly. Once contracts are signed, leads client management activities, driving both the account management and operational oversight of client accounts.
- Works closely with the client and Department of Marketing staff to implement and fulfil contractual obligations, and ensures adherence to client branding guidelines and quality assurance standards where applicable.
- Accountable for directing and managing the workflow and facilitating the delivery and implementation process, creation of long-term project plans to deploy changes according to both client and its project timelines.
- Must be familiar with a variety of health care, health insurance, health promotion/disease management, health content, syndication and advertising concepts and trends.
- Must be able to represent client and a complex array of client products and services.
- Must be able to work with complex large accounts, accounts from many different industries and all levels of key decision-makers both externally and internally to meet client and division needs.
- Must be able to effectively manage time and priorities across a growing stable of select key clients regionally, nationally and internationally.
Position Qualifications:
- Bachelor's Degree in Business Administration, Sales, Marketing, Management, Healthcare or related field with 10 years of experience in business-to-business account management, client/customer service or sales within the healthcare, or health-related business category is required.
Education:
- A Master's Degree in Business Administration, Sales, Marketing, Management, or Healthcare is preferred. Experience in health promotion, or health insurance industry is preferred.
- Electronic publishing experience with an online health website is preferred.
- Strong organizational and project management skills.
- Excellent human relations skills to interact effectively with contacts within and outside of the organization.
- Excellent oral and written communication skills to effectively facilitate meetings, deliver presentations, craft proposals, and communicate clearly and succinctly.
- Tact and sensitivity to handle challenging issues with all level of clients (high and low revenue) with diplomacy and consistency.
Required Skills:
- Client Relationship Management
- Strategic Planning
- Client Retention Strategies
Additional
Cross-Selling, Health Content Knowledge, Syndication Knowledge, Advertising Concepts, Organizational Skills, Up-Selling, Proposal Development, Contract Negotiation, Account Management, Operational Oversight, Workflow Management, Project Planning, Healthcare Industry Knowledge, Health Insurance Knowledge, Health Promotion Knowledge, Project Management, Human Relations Skills, Oral Communication, Written Communication, Meeting Facilitation, Presentation Delivery, Proposal Crafting, Diplomacy, Time Management, Prioritization
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