Role: CRM specialist
Location: Boston, MA
Hybrid 2 Days
Domain – Banking
Hybrid position in
Not open to fully remote candidates at this time
Must-Have Requirements:
5+ years of overall industry experience
- 3+ years Oracle Responsys experience
- 5+ years of hands-on campaign development experience using platforms such as
Adobe Campaign Classic, Unica, Oracle Responsys
- Bachelor''s degree in marketing, communication, direct mail, digital
marketing, computer science or relat fields
- Solid experience with SQL (such as SQL Server, SAS, Snowflake)
- Familiarity with HTML and email design principles to collaborate effectively
with creative teams
- Strong understanding of campaign flows, relational databases, and backend
processes
- Dètail-oriented and process-driven with the ability to manage complexity and
shifting priorities
- Exceptional communication skills
Nice-to-Haves:
- Adobe Campaign knowledge, Adobe Target knowledge
The CRM Campaign Specialist will be responsible for
end-to-end setup, QA, and execution of CRM email campaigns ensuring campaign
accuracy, audience quality, and continuous process improvement.
The ideal candidate combines technical proficiency in SQL and campaign
automation tools with strong communication skills and a collaborative mindset.
Responsibilities:
- Build, manage, monitor, and optimize campaigns across channels, especially
email
- Manage day-to-day campaign operations from design through QA, ensuring
flawless execution and on-time delivery.
- Collaborate with colleagues and client-partners to make sure campaign design
aligns with goals
- Perform quality assurance testing before activating customer communications
- Write SQL queries, validate data, and troubleshoot issues with logic,
workflows, or audience quality to ensure high campaign accuracy.
- Monitor campaigns to ensure deliverability and performance.
- Approach projects with curiosity, integrity, and a focus on delivering
measurable results
- Tackle technical challenges with strong analytical and troubleshooting skills
to keep campaigns on track.
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