Adobe Target & Marketing Cloud Tech Lead
Malvern, PA
Lead end-to-end Adobe Target implementations for A/B tests, experience targeting, personalization, recommendations, multivariate tests, and other Target-driven experiences.
Build and maintain front-end code for Target activities using JavaScript, TypeScript, HTML, CSS, responsive design, accessibility standards and cross-browser development practices.
Configure and support Adobe Target activities, audiences, profile scripts, mbox or parameter usage, QA links, activity prioritization, targeting rules and delivery safeguards.
Partner with product, design, analytics, MarTech and business teams to clarify requirements and deliver technically sound test implementations.
Troubleshoot activity delivery, audience qualification, front-end behavior, analytics integration, browser issues, and production defects related to Adobe Target implementations.
Support QA, accessibility, performance, version control, release readiness, documentation, and implementation standards.
Create reusable scripts, utilities, and documentation to improve consistency and speed across experimentation delivery.
Generic Managerial Skills, If any
Adobe Target Certified Professional, Adobe Target Business Practitioner, or equivalent Adobe Target certification.
Familiarity with Adobe Experience Cloud or related MarTech ecosystems, with primary emphasis on Adobe Target implementation and delivery.
Experience in enterprise digital marketing, financial services, regulated environments, or large-scale experimentation and personalization programs.
Experience using LLMs as a complementary resource for development, troubleshooting, documentation, and efficiency opportunities.
