Description
The CRM Expert will report to L'Oral's CRM Center of Expertise, responsible for the deployment of CRM activities, ensuring standardization, optimization, and implementation of best practices. They support the brand team in defining the end-to-end strategic direction across acquisition, retention & loyalty, to nurture relationships with customers through digital channels. They're committed to sharing best practices across the team to ensure efficient work whilst driving optimal performance, and closely collaborate with and consult the brand on CRM best practices. RESPONSIBILITIES INCLUDE: Strategy development - Accountable for acquisition and retention strategies of consumer base - Definition of CRM roadmap and execution - Definition of data collection, enrichment & activation roadmap for personalization - Activation of triggers, email, SMS, services - Definition, design and blueprint for trigger journey design and execution coordination - Planning & drafting cloud pages for data acquisition & enrichment - Accountable for agency/dev execution Creation of Campaigns - Creation of campaign briefs & agency management - Responsible for segmentation - Responsible for data activation and personalization Quality Assurance - Accountable QA campaigns + Marketing - Plan and implement brand A/B testing plan Governance, Best Practices, Operation improvements & Recommendations - Support & secure excellence on CRM execution and actionable roadmap per brand - Execute and adjust CRM calendar across assigned brands - CRM calendar recommendations on tactics and activation strategy - Share and adopt brand best practice and recommendations - Execute and adapt email Activation Toolkits (Templates, configurations, unsubs models etc.) - Long-term ideal: more FTE to fully in-house execution
Skills
email marketing, strategy, crm management, bilingual, project management
Top Skills Details
email marketing,strategy,crm management,bilingual,project management
Additional Skills & Qualifications
Acquisition strategy definition & execution Retention strategy definition & execution Loyalty strategy definition & execution A/B Testing Journey creation Audience/segmentation creation Performance analysis Marketing automation Compliance and regulations Personalization techniques Agile Ways of Working - Must have expertise in decision-making and making recommendations - Responsible for creating the strategy behind brand activation programs/ triggers/ campaigns and then executing on those campaigns - Responsible for hitting KPIs within those campaigns CRM software (preferably SFMC) a NICE to have (currently have a dedicated agency doing this) **Experience in retail/beauty industry an ASSET = open to other industries Increased focus on: Design sensibility (eye, taste) More involvement in the creative process Personal attributes: Assertive, highly ambitious Pushes back constructively Fights for ideas, sells and pitches concepts
Experience Level
Intermediate Level
Job Type & Location
This is a Contract to Hire position based out of Montreal, QC.
Pay and Benefits
The pay range for this position is $48.00 - $48.00/hr.
Workplace Type
This is a hybrid position in Montreal,QC.
propos de TEKsystems et TEKsystems Global Services
Nous sommes un fournisseur de services aux entreprises et de technologies. Nous acclrons la transformation de nos clients. Notre comptence en stratgie, conception, excution et oprations libre la valeur de l'entreprise par un ventail de solutions. Nous sommes une quipe de 80 000 personnes qui collaborent avec plus de 60 000 clients, notamment 80 % du Fortune 500 en Amrique du Nord, Europe et Asie, qui collaborent avec nous dans le cadre de nos capacits full-stack et notre rythme. Nous sommes des penseurs stratgiques, des collaborateurs pratiques qui aident les clients exploiter le changement et matriser le dynamisme de la technologie. Nous btissons le futur en livrant les rsultats et en crant un impact positif dans nos communauts mondiales. TEKsystems et TEKsystems Global Services sont des entreprises d'Allegis Group. Dcouvrez d'autres informations TEKsystems.com.
Qubec Numro du permis d'agence de placement de personnel AP-2000547
About TEKsystems and TEKsystems Global Services
We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.
The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
Quebec Personnel Placement Agency Permit Number AP-2000547
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
- Dice Id: 101054TS
- Position Id: JP-005986691
- Posted 1 day ago
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