We are hiring a Principal Marketing Analyst for a team at our client site in NYC (Midtown West). This is a contract to hire role, with the rate on the W2 contract being in the range of $69.71 and $91.35. The salary range upon conversion is $145,000 to $190,000.
Description:
Marketing department is seeking a highly experienced and analytically rigorous professional to join the Marketing Analytics team as a Principal Marketing Analyst. This role is designed for someone who operates with a high degree of autonomy and strategic influence, translating complex marketing and customer data into executive-ready insights that shape execution decisions.
At the Principal level, the analyst is expected to thrive in ambiguity, independently frame decision-critical questions, and proactively surface insights before they are requested. The role balances strategic thought leadership with hands-on analytical execution, serving as a trusted advisor to senior marketing stakeholders while also elevating analytical rigor, standards, and storytelling across the team.
* In a Go-to-Market (GTM) support capacity, this role serves as the primary embedded analytics partner for a designated line of business, translating business objectives into clear analytical questions, success metrics, and measurement plans.
* The role proactively mobilizes and aligns the right analytical resources (e.g., measurement, experimentation, and reporting/BI partners) to solve business problems and to support planning, launch, and post-launch readouts with timely, decision-ready insights.
Key Responsibilities
* Act as the primary analytics point of contact for a marketing function, translating objectives into clear analytical asks and success metrics.
* Proactively mobilize and align analytical resources (e.g., measurement, experimentation, reporting) to solve problems and support launch/readout cadences.
* Lead high impact marketing analyses across channels, connecting performance metrics to go-to-market strategy and focusing on decision support rather than routine reporting.
* Independently frame ambiguous business questions into decision-ready analytical approaches and recommendations.
* Design, standardize, and scale advanced analytical frameworks (e.g., segmentation, funnel analysis, channel, decomposition analyses, business case analysis).
* Select and synthesize data based on decision needs, proactively identifying data gaps, limitations, and risks.
* Apply deep statistical and analytical judgment, critically evaluating assumptions, methodologies, and decision risk.
* Establish and uphold best practices for data quality, QA, documentation, and reproducibility; identify and correct issues before stakeholder delivery.
* Craft executive-ready narratives that translate complex analysis into clear implications, tradeoffs, and recommended actions.
* Serve as a trusted thought partner to senior marketing stakeholders, influencing strategy, prioritization, and investment decisions.
* Coach and mentor analysts on technical rigor, business framing, and effective data storytelling.
* Demonstrate a growth mindset by actively seeking and applying feedback, continuously strengthening analytical approaches, and testing/iterating on new methods to improve decision impact.
* Manage multiple strategic initiatives concurrently, setting realistic expectations and proactively communicating risks and dependencies.
Required Qualifications
* Bachelor's degree in a quantitative field (Statistics, Mathematics, Economics, Data Analytics, Data Science, Computer Science, or similar).
* 7+ years of experience in marketing analytics or a closely related analytical role
* Expert level SQL with deep experience optimizing complex queries in cloud-based data platforms (BigQuery and/or Snowflake strongly preferred).
* Advanced dashboard (e.g., Power BI, Tableau) experience as a power user (consuming and validating dashboards), with strength in translating stakeholder needs into dashboard requirements, KPI/metric definitions, usability guidance, and adoption enablement in partnership with a Business Intelligence team.
* Advanced proficiency in Excel and PowerPoint, including building executive-ready narratives, visualizations, and decision documents.
* Advanced experience with analytical methods such as segmentation, funnel, channel, and decomposition analyses, business case analysis
* Demonstrated ability to independently frame ambiguous problems and deliver decision-critical insights to senior stakeholders.
* Proven track record of influencing strategy through executive-ready storytelling and recommendations.
Preferred Qualifications
* Master's degree in related field (Business Analytics, Statistics, Econometrics, Quantitative Marketing, or similar).
* 10+ years of experience in marketing analytics or a closely related analytical role.
* Certifications in related analytical methods and tools (Google Data Analytics Certificate, Microsoft Excel Associate, Tableau Desktop Specialist, Microsoft Certified: Power BI Data Analyst Associate, or similar)
* Demonstrated experience supporting Marketing teams with measurement, experimentation, and performance analytics across multiple channels and KPIs.
* Demonstrated experience producing analytics across Marketing domains such as Performance Media, Brand Media, CRM, Strategy, and Creative.
* Experience influencing data governance, metric standardization, or analytical best practices across teams.
* Utilization of advanced marketing measurement approaches such as media mix modeling, attribution, or experimentation.
* Prior experience serving as a strategic analytics advisor to senior marketing or business leadership.
* Experience using AI tools to improve workflow productivity (e.g., accelerating research, summarization, analysis, documentation, and automation).
* Experience in Property & Casualty (P&C) insurance is preferred.
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