Product Analyst

Job Title: Product Analyst

Location: Wilmington, DE Duration: Fulltime
Interview: Phone & Webex

JD
We are seeking a motivated professional to join the Product Analytics team within a leading bank. Analyst must have expertise in Adobe Experience Platform (Adobe Analytics/Adobe Customer Journey Analysis/Adobe Target) with a proven record of turning data-driven insights into conversion rates. As a leader, analyst must perform user behavior deep dives, perform conversion journey funnel analysis to identify bottlenecks and provide recommendations to client about increasing the overall user engagement and reducing the drop-off rates. Candidate must be proficient in designing and building KPI scorecards and interactive dashboards to track product and performance metrics in Power BI/Tableau. Must have implemented and analyzed A/B and MVT Test. As a lead the senior analyst will Partner with Product Managers to define success metrics and measure the impact of new features and initiatives. This role requires critical thinking and product analytics savviness to work in a fast-paced environment.

• Oversee the design and implementation of A/B tests and experiments to validate product hypotheses.

• Develop and maintain dashboards and reporting tools to monitor product KPIs and user behavior.

• Analyze customer journeys, funnel metrics, and lifecycle behavior to identify areas for growth and optimization.

• Track user acquisitions, visualize user flows, identify friction points and analyze engagement metrics.

• Translate complex data into clear, actionable insights for executive and cross-functional stakeholders.

• Collaborate closely with Data Engineering and BI teams to ensure data availability, accuracy, and scalability.

• Coach and mentor a team of analysts, fostering technical growth and business impact.

• Drive a culture of data-driven decision-making across the product organization.

• Translate analytical findings into actionable recommendations for senior stakeholders.

• Ensure data accuracy and consistency across reporting and analytics tools.

• Educational Background: A degree in Statistics, Mathematics, Computer Science, or a related field.

• Industry Experience: 4+ years of proven experience in Product analytics/Decision management preferably within banking, fintech, or financial services.

• Technical Skills: Strong proficiency in SAS and SQL. Hands-on experience with Tableau/ PowerBI, Excel and Powerpoint. Experience in analytics tools such as Google Analytics, Adobe Analytics is preferred.

• Analytical Skills: Strong analytical and problem-solving skills. Past experience in statistical analysis and knowledge of banking products.

• Communication Skills: Strong communication and interpersonal skills, with the ability to collaborate effectively with stakeholders at all levels and types (technical/non-technical).

• Bachelors or Masters in Quantitative field such as Economics, Statistics, Mathematics..