Position: Marketing Campaign Orchestration Analyst (Pega CDH)
Contract Length: 6 months with possible extension
Experience Required: 5–10 years
Location: Hybrid (3 days onsite) – Winchester or Pensacola, USA
Pay
- W2: $58/hour (+ 56 hours PTO)
- C2C: $65/hour
What the Role Is About
The job focuses on personalized marketing campaigns using Pega Customer Decision Hub (CDH).
Your main goal will be to implement Next Best Interaction (NBI) strategies — meaning the system decides the best message, offer, or communication to send to a customer based on their behavior.
Example:
- If a member frequently travels → show a travel credit card offer
- If a member shows savings behavior → send a savings product recommendation
Key Responsibilities
You will:
1️⃣ Build and Launch Personalized Campaigns
- Configure campaigns in Pega CDH
- Define:
- audience targeting
- eligibility rules
- contact policies
- treatments (messages/offers)
2️⃣ Convert Campaigns to Omnichannel
Ensure campaigns work across channels:
- Email
- Mobile
- Website
- Push notifications
- Call center
3️⃣ Define Decision Logic
Create rules such as:
- Who should receive the message
- How often
- Priority between campaigns
- Suppression rules
4️⃣ Work With Cross-Functional Teams
Collaborate with:
- Designers
- Writers
- Analytics teams
- Data/Technology teams
5️⃣ Validate Campaign Performance
Use:
- SQL
- simulations
- post-launch monitoring
6️⃣ Optimize Campaigns
Improve results by adjusting:
- audience segments
- messaging
- prioritization
- test variants
Required Skills
You should have experience in:
🔹 Pega CDH
- Decision strategies
- Engagement policies
- Contact policies
- Treatments
🔹 Data & Analytics
- Strong SQL
- Ability to validate campaign results
🔹 Marketing Technology
- Personalization
- Campaign orchestration
- Decisioning systems
🔹 Agile
- Scrum / SAFe
- Writing user stories
- QA coordination
Nice-to-Have Skills
- Pega Certified Decisioning Consultant
- Pega Certified Data Scientist
- Tools:
- Databricks
- Tableau
- Microsoft Power BI
- Experience in banking or financial services marketing
Success Metrics (First 6 Months)
You will be expected to:
- Launch 30+ personalized insights
- Build clean targeting and decision logic
- Provide QA documentation
- Monitor campaign performance
- Continuously optimize campaigns
About Seneca Resources:
Seneca Resources is client driven provider of strategic Information Technology consulting services and Workforce Solutions to government and industry. Seneca Resources is a leading IT services provider with offices in Reston, Virginia, Alabama and Columbia, Maryland that service clients throughout the United States. The key to our success lies within our strong corporate culture which drives our business. We challenge our staff through engaging work, and we reward our staff through competitive compensation, extensive professional training, and excellent opportunities for career advancement. In turn, we look for only the best and brightest to join our team. We are an Equal Opportunity Employer and value the benefits of diversity in our workplace.
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