Job Title: Marketing Specialist (Business System Analyst)
Location: Hybrid Work Model Reporting to Vienna, VA, Winchester, VA or Pensacola, FL
Position Type: Multiyear Contract
Required Qualifications
Hands-on experience designing, configuring, or supporting Pega Customer Decision Hub (CDH) decisioning (e.g., decision strategies, engagement policies, contact
policies, treatments)
Demonstrated ability to translate moderately complex marketing/experience
requirements into targeting and personalization specifications
Strong analytics skills, including SQL proficiency and ability to validate outcomes
and explain results to stakeholders
Experience working in agile delivery (Scrum/SAFe): user stories, acceptance
criteria, testing/QA coordination, release readiness
Strong written and verbal communication skills; able to align business and
technical partners and drive decisions forward
Preferred / Nice to Have
Pega Certified Decisioning Consultant certification or Certified Pega Data Scientist
certification
Familiarity with omnichannel personalization patterns (inbound + outbound
orchestration, prioritization, suppression, channel preferences)
Experience partnering with Data Science on predictors, segmentation, or model driven targeting
Comfort with modern analytics and productivity tooling such as Databricks,
Tableau, Power BI, and M365 Copilot
Exposure to digital banking or financial services personalization/decisioning
programs (helpful, not required)