Director of Marketing

Description

We are looking for an experienced Director of Marketing to lead revenue-focused marketing strategies across digital platforms, retail channels, and product launches. This role is based in Miami, Florida, and requires a strategic thinker who can drive growth, optimize funnels, and scale brands effectively. The ideal candidate will bring innovative ideas and a data-driven approach to elevate marketing efforts in a dynamic and regulated industry.

Responsibilities:
Develop and execute comprehensive marketing strategies to drive revenue and brand growth.
Lead lifecycle marketing initiatives to enhance customer retention and engagement.
Oversee digital campaigns, including funnel optimization and performance analysis.
Manage relationships with advertising agencies to ensure alignment with business objectives.
Plan and execute product launches and go-to-market strategies.
Utilize data analytics to inform decision-making and improve marketing outcomes.
Collaborate with cross-functional teams to ensure marketing strategies align with company goals.
Drive brand expansion efforts across multiple states, ensuring consistent messaging.
Monitor industry trends and adapt strategies to stay competitive in a regulated market.

Requirements

Minimum of 7 years of experience in marketing leadership roles.
Proven expertise in digital marketing, B2B strategies, and brand awareness.
Strong analytical skills with proficiency in tools like Google Analytics.
Demonstrated success in scaling brands across geographic regions.
Experience with lifecycle marketing and customer retention strategies.
Ability to manage external agencies and align them with company goals.
Strategic mindset with the ability to balance creative and analytical approaches.
Regulated industry experience is highly preferred.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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