Product Manager

Description

We are looking for an experienced Product Manager to join our team in Charlotte, North Carolina, on a Contract to permanent position. In this role, you will play a pivotal part in driving the development of innovative advertising solutions within the printing and publishing industry. You'll collaborate across teams to transform ideas into actionable products and strategies, ensuring alignment with market needs and business goals.

Responsibilities:
Define, test, and refine new advertising solutions, including social media formats, short-form videos, and other creative ad products.
Develop comprehensive product specifications and go-to-market strategies to support new offerings.
Lead pilot programs to evaluate product potential, analyze outcomes, and decide on scaling, iteration, or retirement.
Work closely with UX designers, developers, and AI tools to build and enhance product functionality.
Create sales enablement materials such as pricing models, training resources, and product documentation.
Monitor product performance metrics to identify opportunities for optimization in pricing, packaging, and delivery.
Collaborate with local sales teams to gather insights and incorporate market feedback into product development.
Partner with cross-functional teams, including advertising operations, editorial, design, marketing, and client experience, to ensure seamless execution.
Manage relationships with external vendors and partners to support product initiatives.
Contribute to product release cycles and work to improve processes and workflows.

Requirements

At least 5 years of experience in product management, preferably within digital advertising.
Proven ability to translate concepts into actionable product specifications and prototypes.
Experience in running pilot programs, analyzing data, and scaling successful solutions.
Strong analytical skills with the ability to interpret performance data and identify areas for improvement.
Adept at collaborating across functions, including sales, marketing, UX, development, and operations.
Excellent communication skills, including the ability to develop sales materials and articulate product positioning.
Comfortable working in fast-paced environments with multiple stakeholders and evolving priorities.
Proficiency in tools such as Atlassian Jira, Microsoft Excel, and Agile Scrum methodologies.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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