Sr. Digital Strategist

DIRECT CLIENT:  

Sr. Digital Strategist

Duration: 12+ months

Location: Detroit, MI

Rate: $doe/hr W2/1099

Hybrid – 3 days a week onsite work Required.

Responsible for the management of external digital customer experience projects. Ensures all incoming digital experience projects are tightly defined with clear objectives, measures and appropriate budgets, and are delivered effectively and efficiently.

Key Accountabilities

·        Responsible for leading external digital customer experience initiatives that support business objectives, customer needs, and enterprise priorities.

·        Ensures all incoming digital marketing and communications projects are clearly defined with measurable objectives, success metrics, scope, timelines, and budget requirements, and are executed effectively and efficiently.

·        Utilizes innovative, customer-centered, and entrepreneurial approaches to solve complex business challenges and identify new opportunities for digital engagement.

·        Leads budgeting, planning, and coordination of external professional resources, including agencies, contractors, and consultants supporting digital initiatives.

·        Drives strategic thinking to define and achieve business, customer experience, and engagement objectives across digital channels, including websites, applications, and integrated customer journeys.

·        Partners with cross-functional teams to develop a deep understanding of customer needs, behaviors, and pain points, applying insights to improve digital experiences and business outcomes.

·        Leverages customer research, analytics, feedback, and performance data to inform recommendations, optimize experiences, and measure success.

·        Maintains a strong understanding of business unit priorities, customer programs, and enterprise goals to ensure alignment of digital strategies and initiatives.

·        Demonstrates an understanding of customer needs, motivations, and end-to-end journeys, and how they influence digital experience strategy.

·        Supports customer journey mapping, service design, and experience optimization efforts across digital touchpoints.

·        Builds and maintains strong cross-functional relationships across business, customer experience, marketing, communications, IT, product, analytics, and operations teams to drive integrated solutions and successful project delivery.

·        Partners with project managers and delivery teams to support prioritization, workflow management, resource planning, and execution.

·        Collaborates closely with UX, content strategy, creative, and development teams to deliver effective digital experiences and content solutions.

·        Champions continuous improvement practices through testing, measurement, optimization, and the application of performance insights and industry best practices.

·        Leads project status reviews, stakeholder communications, and performance reporting.

Qualifications Required

·        Bachelor''s degree.

·        10+ years of experience in digital strategy, digital marketing, digital communications, user experience, or related disciplines leading both business and technology-focused initiatives.

·        Demonstrated experience developing and executing customer-focused digital strategies that drive engagement, adoption, and measurable business outcomes.