Position Overview
Princess Cruise Line is seeking an experienced AI Search & SEO Strategy Lead with strong expertise in SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). This individual will serve as a subject matter expert responsible for improving brand visibility across traditional search engines, LLMs, AI-powered search platforms, and emerging discovery experiences.
The ideal candidate will combine digital marketing expertise with hands-on technical SEO skills and experience optimizing content for platforms such as Google AI Overviews, ChatGPT, Perplexity, and other AI answer engines.
Key Responsibilities
- Lead and execute SEO, AEO, and GEO strategies to increase organic and AI-search visibility.
- Translate AI-search strategies into actionable technical and content optimization initiatives.
- Optimize website content and architecture for LLM discoverability, retrieval, and citation.
- Improve E-E-A-T signals: Experience, Expertise, Authoritativeness, and Trustworthiness.
- Ensure content is structured, modular, machine-readable, and optimized for AI consumption.
- Identify opportunities to increase brand presence within Google AI Overviews, ChatGPT, Perplexity, and other generative search platforms.
- Perform technical SEO analysis and recommend improvements to site structure, metadata, internal linking, and content architecture.
- Partner with Content, Marketing, Engineering, and Analytics teams to implement AI-search initiatives.
- Work with Analytics teams to develop AI-search-specific measurement frameworks, KPIs, and reporting.
- Monitor changes in search algorithms, LLM discovery patterns, and emerging AI-search technologies.
Required Qualifications
- 3+ years of digital marketing experience with a strong focus on SEO.
- 1+ year of hands-on AEO/GEO optimization experience.
- Strong understanding of SEO, AEO, GEO, LLM discoverability, and AI-powered search ecosystems.
- Experience optimizing content for emerging AI search and answer-engine platforms.
- Strong knowledge of technical SEO and website architecture.
- Experience with Adobe Analytics, Google Analytics 4 (GA4), and Google Search Console (GSC).
- Working knowledge of HTML/CSS and basic JavaScript.
- Experience with WordPress, Adobe Experience Manager (AEM), or comparable CMS platforms.
- Understanding of structured/machine-readable content and E-E-A-T best practices.
- Strong analytical, communication, and cross-functional collaboration skills.
Technical Skills
SEO, AEO, GEO, Google AI Overviews, LLM Optimization, ChatGPT, Perplexity, GA4, Google Search Console, Adobe Analytics, AEM, WordPress, HTML/CSS, JavaScript, E-E-A-T
Submission Requirements
- Genuine and established LinkedIn profile with profile picture; recently created or multiple LinkedIn profiles will not be accepted.
- Visa copy required with submission for include complete educational details, including University Name and Year of Completion.
- Candidates must be able to work 4 days onsite in Fort Lauderdale, FL. No relocation candidates.
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