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Mtrack -Marketing campaign area-loyalty program -functional SME -BA

Remote in Washington D.C., DC, US • Posted 22 hours ago • Updated 22 hours ago

Contract W2

On-site

Depends on Experience

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Job Details

Skills

Loyalty & Marketing Domain Knowledge
Loyalty program structures

Summary

Marketing campaign area-loyalty program -functional SME -BA
Location: Remote
Duration:9-12 Month

JD
Loyalty & Marketing Domain Knowledge (Critical Differentiator) Purpose: This is where junior architects often fail domain context matters more than deep tech at this level. Loyalty Domain Loyalty program structures: o Points, tiers, rewards, accrual/redemption Core concepts: o Member profiles o Partner integrations (airlines, hotels, credit cards, etc.) o Transaction/event processing (earn, burn, adjust) Campaign-triggered loyalty behaviors (e.g., bonus points) Marketing Domain Campaign lifecycle: o Segmentation targeting execution measurement Martech ecosystem awareness: o CDPs, CRM, campaign tools, personalization engines Customer journey concepts: o Omni-channel engagement (email, mobile, web, push) Basic understanding of: o Identity resolution o Consent & preference management Expected Level Can map business journeys to systems Can identify where systems of record vs engagement sit Can participate meaningfully in conversations with marketing stakeholders

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

Dice Id: 10121431
Position Id: 9025023
Posted 22 hours ago

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