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Job Title: Marketing Associate III (Automation)
Location: San Francisco Bay Area, CA or New York, NY (remote with occasional onsite visits)
Duration: Contract - 12 months
Pay Range: $45 - $49/hr W2 All Inclusive
Job ID: 374811
About BCforward
BCforward is a leading global IT consulting and workforce solutions firm providing services and support to Fortune 500 and government clients. Founded in 1998, BCforward has grown with our customers needs into a full-service business solutions provider. With delivery centers and offices across North America and India, we take pride in building long-term relationships and delivering excellence through innovation, collaboration, and integrity.
Job Description
We are seeking a Lifecycle Marketing Specialist to join our dynamic team. The ideal candidate will have strong experience in lifecycle strategy, marketing automation, and data-driven optimization and a proven ability to drive activation, engagement, and retention across the full customer journey.
Responsibilities:
- Contribute to lifecycle strategy. Define and evolve frameworks across onboarding, engagement, expansion, and reactivation. Identify journey gaps and propose data-grounded solutions.
- Design multi-touch campaigns. Develop concepts, audience strategies, and messaging for nurture flows across email, in-app, and other surfaces. Translate business goals into program briefs.
- Own experimentation. Plan and execute A/B and multivariate tests on messaging, timing, sequencing, and targeting. Synthesize results into recommendations.
- Leverage data for decision-making. Use segmentation, cohort analysis, and funnel metrics to locate opportunities and friction points. Partner with Data to refine targeting and personalization.
- Build and optimize campaigns. Set up automation workflows in tools such as Salesforce Marketing Cloud, Braze, or Iterable with personalization tied to behavioral and product signals. Iterate based on performance data.
- Partner cross-functionally. Collaborate with Product, Sales, and Growth to align lifecycle programs with GTM priorities and product launches.
- Drive reporting and insights. Maintain dashboards, surface trends, and present learnings. Translate data into narratives that guide program direction.
Required Skills & Qualifications:
- 5-7 years in lifecycle marketing, email marketing, CRM, or marketing operations, preferably in B2B SaaS or self-serve platforms.
- Hands-on marketing automation experience with at least one platform: Salesforce Marketing Cloud, Braze, Iterable, Marketo, or HubSpot.
- Working knowledge of segmentation using behavioral data, product usage signals, or CRM fields.
- Analytical skills with tools such as Looker, Amplitude, or Mixpanel. Understanding of open rates, CTRs, and conversion metrics.
- Detail-oriented and organized with the ability to manage multiple campaigns, QA, timing, and stakeholder updates.
- Clear communication skills to document processes, summarize tests, and inform cross-functional partners.
Preferred Skills:
- Experience with customer data platforms such as Segment or mParticle.
- HTML/CSS for email.
- Familiarity with advertiser ecosystems and two-sided platforms.
Why BCforward?
At BCforward, we believe in advancing lives and careers. When you join our team, you gain access to:
- Competitive compensation and benefits.
- Opportunities for growth with global clients.
- A supportive, inclusive culture that values innovation and people.
- Exposure to cutting-edge technologies and projects.
About Our Commitment
BCforward is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or veteran status.
Interested? Apply Now!
If this sounds like the right opportunity for you, please apply with your most recent resume.
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